Runners turn streets of Charlottetown into a colourful palette

Published on July 12, 2014

Thousands of people crammed into the Charlottetown Event Grounds and along city streets to participate in the Colour Run or as some people call it “happiest 5k on the planet.”

The Colour Run website says that the Color Run was founded in “January of 2012 as an event to promote healthiness and happiness by bringing the community together to participate in the Happiest 5k on the Planet.

“We are the original paint race and have created a completely new genre of running events that continues to grow exponentially. Now the single largest event series in the United States, The Color Run has exploded since our debut event. We have more than tripled our growth, hosting more than 170 events in 30 plus countries in 2013.”

The run’s organization is a for profit event management group, but some of the money raised goes to local charities in the communities where the runs are held.

The Color Run is a five-kilometer, un-timed race in which thousands of participants, or Color Runners, are covered head to toe in different colors of cornstarch at each kilometer.

The fun continues after Color Runners complete the race with an unforgettable finish festival. This larger than life party is equipped with music, dancing and massive color throws, which create millions of vivid color combinations.