“My wife and I are both teachers and we were trying to figure out how to teach our kids what really happens in business. So one day we were spitballing ideas and we decided to try out hands at a sportswear company.”
From the family of five came the title and logo for “It’s All Good Sportswear”.
“We wanted it to reflect Prince Edward Island. And I think the saying, it’s all good, symbolizes the relaxed reputation the Island has.
“On top of that, we really wanted it to promote healthy lifestyles. All my sons play hockey and try to be active that’s why we chose sports clothing.”
Arsenault has set up shop in his Abram-Village home talking with other businesses to see if there is interest in having the products in various stores.
“We’re still in the experimental stage so we’re testing the waters and getting the products out there. We’re hoping that everything will be in full swing by summer 2017.”
The most difficult has been finding the right material for their clothes.
“We’re not a cresting company. We really wanted to create a brand that was our own which meant finding suppliers all the way to the right material.
“I think the boys had the idea that it was going to be a simple project. But quickly it was clear it wasn’t and I think they became discouraged because it is a long process, but then we’d get a shipment of samples and they would get really excited again.
“We really want this to be about learning the responsibilities in owning a business and the dedication it takes. As it turns out, you can’t just make a shirt and put it online the next day.”
Last fall, Arsenault got a taste of business dealings when he travelled to Montreal along with various other Island companies through a trade mission put together by RDÉE P.E.I.
“It may have been a little premature for us, but it was a great experience either way. It was like an exploratory trip that allowed us to meet with multiple different businesses and open the door to other markets.
“There were a lot of tips that I came home with and hopefully they will help us open more doors.”
Arsenault is hoping starting a business will also give the family the opportunity to give back to the community.
“If you run and business and you run it well, you have the ability to do so much more. And we really want to give back to the community we love. When you’re this fortunate, the least you can do is pay it forward.”
