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Shift Project and Event Management Inc. announced part of its lineup for a Canada Day weekend concert at Confederation Landing Park in Charlottetown.
Mark Fisher wants to make sure the music plays on in Charlottetown.
The president of Shift Project and Events Management announced Thursday that he’s launching the Waterfront Concert series, with the kickoff going during the Canada Day weekend, July 3-4.
Canadian singer-songwriter City and Colour will headline the Saturday, July 4 concert. He’ll be joined by indie-rocker Joel Plaskett and the Island’s own pop rockers Paper Lions.
The lineup for the Friday, July 3 concert will be announced next week.
Fisher, who’s been working in the concert industry for a number of years in Charlottetown, said he saw how vibrant the city was in 2014 with ongoing concerts at Confederation Landing Park’s Celebration Zone and the big gala Shania Twain show at Charlottetown Event Grounds.
He also saw a big gap in the 2015 schedule. The 150th anniversary party is done and there are no plans (at least none that have been made public) to do any major outdoor shows. Whitecap Entertainment, the group responsible for last year’s Big Red concert and the country shows on the north shore, decided to put Rod Stewart on its stage in Cavendish.
But Fisher wants to start small so he chose to put the first of what he hopes are annual concerts at Confederation Landing Park rather than the Charlottetown Event Grounds down the street.
“One is the atmosphere and intimacy of your experience at the show and the second is the cost associated with producing a show on that scale, on a site that is very large,’’ Fisher said.
He hopes to attract 3,500 people to the inaugural Waterfront Concert Series. The event grounds is designed to hold 25,000 people.
If things go well, Fisher said he would love to move down to the event grounds some day.
“At the end of the day, we want to grow to the event grounds but we don’t want to sacrifice the show by going to a site that is too big.’’
It should be noted that the P.E.I. Jazz and Blues Festival will also take place at Confederation Landing Park.
The concert site will feature a main stage and a VIP stage. There will be additional performances by Dennis Ellsworth, Whaleskin, Dylan Menzie and others.
City council signed off unanimously on Fisher’s plan in March.
Mayor Clifford Lee said he looks forward to Shift growing the event into a major music festival.
Fisher was hoping to do more weekend shows this summer but the dates he had in mind conflict with the AC/DC show in Moncton and Rock the Boat in Tyne Valley.
“We want to play nice with our partners.’’
For more information, go to the website at www.waterfrontconcertseries.com.