Screen shot from Holland College Green Machine video
Holland College’s Green Machine is taking a page out of the hit TV series The Walking Dead to get its message out about sustainability.
As odd as it may sound, it seemed to work at the recent video launch in Charlottetown.
Of course, it didn’t hurt that the college’s sustainability committee threw in an all-you-can-eat free pizza to entice the students to drop by and check it out.
“Zombies and pizza. Does it get any better than that?’’ one student chuckled.
The video is entitled ‘Use Your Brains’, a two-plus-minute short film designed to remind people to conserve energy and water. Much like what viewers would see in The Walking Dead, zombies are used to get the message across and it’s done so in an effective way. They break into a home but instead of eating people they go around switching lights off and shutting off taps.
The video drew quite a few laughs from the students, but in a good way because it’s meant to be funny.
Produced by Brian Sharp of Charlottetown-based Mugisha Studios, the cast features students from Holland College’s business administration. Video game art and animation programs, as well as members of the local film community, all of whom volunteered to participate in the video.
Sara Underwood, a member of the college’s sustainability committee Green Machine, said finding a house to use to shoot the video was in was easy.
“I just asked my best friend if I could use her house to shoot a zombie movie and she said sure,’’ Underwood laughed, emphasizing the word ‘sure’.
The Green Machine raises funds for its activities, including the creation of the video by catering to the college’s orientation barbecue.
“Our first video, which explained the basics of Waste Watch, was very well received. This time, we decided to focus on a conservation theme and were thrilled with Brian’s concept,’’ said Joan Diamond, another member of the Green Machine.
The Green Machine, established in February 2012, is a group of students and staff trying to promote sustainability and environmental stewardship through education, conservation and community engagement. This past spring, they launched Waterworks, a campaign to raise awareness about issues related to the protection of water sources and the importance of conservation of water.
As part of the campaign, the Green Machine installed aerators and low flow showerheads on the Prince of Wales campus and at the Tourism and Culinary Centre. They also installed a water station in the Charlottetown centre and at the culinary centre. On top of all that, the group hosted three lunch-and-learn sessions to raise awareness about water issues.
The video can be viewed on the Green Machine’s web page at www.hollandcollege.com/greenmachine.