Rascal Flatts, Sugarland and Dean Brody Cavendish-bound

Mitch MacDonald
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As the old saying goes, ‘if something isn't broken, then don't fix it'.

That phrase could easily fit the tested and true formula for the Cavendish Beach Music Festival which has been drawing crowds upwards of 80,000 to the Island's north shore in early July for the past three years.

With Wednesday's announcement of country superstars Rascal Flatts, Sugarland and Dean Brody performing at the 2012 CBMF, which will run from Friday, July 6, to Sunday, July 8, it appears fans of the festival can expect much of the same this coming summer.

And that's before taking into account that the three acts will only equal a small portion of the final list of performers at the festival.

"We're fortunate to be able to have a couple headliners this year to be able to release before Christmas," festival president Jeff Squires said during an interview with The Guardian Wednesday.

"Over the next four to five months, we'll continue (to release artists' names). If you look at other years, we were continuing to release artists right into the month of June. We'll follow that schedule."

Tickets for the festival go on sale this Saturday, Dec. 10, at 10 a.m.

In the past three years, Cavendish has become home to country music stars such as Taylor Swift, Lady Antebellum, Brad Paisley and Toby Keith, as well as country legends Ricky Skaggs, Reba McEntire and Tanya Tucker.

Squires said he expects the final lineup to be as big as any previous CBMF.

"Cavendish Beach Music Festival is a place where the artists want to play and they like to plug it into their schedules because they know the fans in this end of Eastern Canada are going to come out and give a great reception."

Rascal Flatts, a band that has won nearly 40 music industry awards and boasts more venue attendance records than any other country music act, will hit the stage on Sunday, July 8, along with Dean Brody, a three-time winner at the Canadian Country Music Awards.

"Over the next four to five months, we'll continue (to release artists' names). If you look at other years, we were continuing to release artists right into the month of June. We'll follow that schedule," Festival president Jeff Squires

Sugarland, a winner of the 2011 Country Music Award for Vocal Duo of the Year will perform Saturday, July 7.

Of course, the acts can only be as good as the venue itself. Situated at a pristine location by beautiful campgrounds and beaches, the Cavendish field, a natural amphitheatre boasting a "million dollar" permanent stage, has been turned into a community of cowboy hats and leather boots during the past three years.

"The venue has become a big part of why people come," said Squires. "It's a world-class venue in a beautiful setting of Cavendish, P.E.I. and it truly is an enjoyable experience at any level."

The festival is once again being sponsored by Atlantic Lottery. Tom Mullally, managing director of Atlantic Lottery's Red Shores, said the group is thrilled to be part of an event that has earned the province "bragging rights as a country music destination."

Also sponsoring the event is the province's Tourism department.

"This festival is a great example of how industry and government can work together to showcase our province and attract visitors to Prince Edward Island," said Tourism and Culture Minister Robert Henderson in the press release.

For more info, and to see a teaser video for this year's festival, go to the event's website at www.cavendishbeachmusic.com.

A general admission three-day early bird adult pass will cost $159.50; early bird VIP club three-day pass, $299; children (ages 6-12) three-day pass, $69.50; children under six years, free; and single day passes will be available in 2012.


Organizations: Recording Industry Association of America, Confederation Centre, Disney Music Group Lyric Street Records Big Machine Records Billboard Hot Country Songs

Geographic location: Sugarland, United States, Canada Columbus, OH. Broken Road British Columbia Smithers Jaffray Nashville, Tennessee Nashville Potomac River Chester

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Recent comments

  • Barbara
    March 21, 2012 - 12:04

    How much are the tickets & when is this taking place in P.E.I?. ....Thank-you :)

  • Kat
    December 09, 2011 - 17:53


    December 09, 2011 - 09:05

    Perhaps your work ethic is why you and Rotten are "guarding" a tent in a field in your baggy uniforms and flashlight making 10 bucks an hour.Maybe next year they'll book Justin Bieber so you the inspector can dig the tunes...LOL

  • Brian
    December 08, 2011 - 20:05

    @Hand and Iggy...LOL your such a joke....working security at those concerts is basically a paid vacation since its the vip tent that has the only paid security. the rest is volunteer. No wonder people get in and get away with most the stuff they do. Why the hell would volunteers give a damn and risk their teeth to stop someone. Rotten worked VIP. Which is pretty easy, and dry since your in a tent. Not dealing with morons like yourself. Such a joke you are.

    • Brian
      December 09, 2011 - 22:09

      LOL 10$/hr...sorry bud don't have your job...try 17....little bit of a difference....Not getting paid your rent-a-cop wage sorry to tell ya. And its the tax dollars paying for me to stand there. Unless your a welfare drawing tool then your paying for me to work there...thanks useless

  • Question of priorities
    December 08, 2011 - 12:14

    The only one on here that has hit the nail on the head is No Tax Dollars. Sneaky how the Guardian article ran like a promo for the event until the very end when it mentioned in passing that the province is "working together" with the organizers. Use all the euphemisms you want. It's my tax dollars that are being used again to sponsor something that belongs 100% in the private sector. Meanwhile, I keep waiting to find out whether government will agree to use some of my hard earned $$$ to help finance a shelter for homeless men, an endeavor that I could fully support. Talk about screwed up priorities. Makes me sick.

  • SG
    December 08, 2011 - 07:38

    (for the 2012 LOTTO MAX presents Cavendish Beach Music Festival) How is LOTTO MAX involved in the Cavendish Beach Music Festival? And will there be any Performances other than Country by Headline Artists for people who Are Not Country Fans?

  • Jack On The Rocks
    December 08, 2011 - 07:33

    I think most of the people on PEI would complain if the Beatles played Cavendish....get the cryin towels out...whiners!!!

    • TJM
      December 10, 2011 - 12:19

      Hey Jack On The Rocks, The Beatles can't play, two of them are dead dumbass.

  • CountryFan
    December 08, 2011 - 06:27

    ROTTEN is a good name for you....would hate to have you working security with your attitude.

  • no tax dollars
    December 08, 2011 - 04:26

    ''Also sponsoring the event is the province's Tourism department.'' PEI needs to stop sponsoring PRIVATE businesses with tax dollars. A dollar here, a dollar there, soon you have a $51 MILLION DEFICIT. It's not about Ottawa's transfer payments. It's about Charlottetown's choices. I'm sure if these bands went to play in any other city across Canada or the U.S. they wouldn't get a single cent from the local provincial or state government. PEI needs to grow up and do the same. Exercise some fiscal discipline. You are spending the money of your grandchildren and great grandchildren.

  • Jeanette Myers
    December 07, 2011 - 23:08

    Awesome start to what will be another success for PEI! All three acts announced are fantastic and there will be more to come!

  • Grapes
    December 07, 2011 - 20:06

    Hey,try to get ZZ TOP,i hear they are aviable.......or Bob Segere..........or The Judds

  • rotten
    December 07, 2011 - 19:18

    All these bands are rotten. Especially compared to the last couple of years. Rascal Flatts an Sugarland don't compare to who has been here. They better get a bigger name for the Friday night show or this will be a huge bust. Was considering working security again but I don't know if I'd wanna be paid to listen to these 2 rotten bands

  • rotten
    December 07, 2011 - 19:17

    All these bands are rotten. Especially compared to the last couple of years. Rascal Flatts an Sugarland don't compare to who has been here. They better get a bigger name for the Friday night show or this will be a huge bust. Was considering working security again but I don't know if I'd wanna be paid to listen to these 2 crap bands

    • Me
      December 07, 2011 - 23:46

      Security paid to listen...you must work for source.

      December 08, 2011 - 08:30

      @ROTTEN:You' re not being paid to " listen to crap bands ".Correct me if I'm wrong but I believe you're being paid to act as security for a few thousand people,which I would only assume would take 110 % of your attention.No wonder people snicker when they see "security" with their flashlights,ill fitting uniforms & vague attitudes.

  • johnnie D
    December 07, 2011 - 17:09

    Was hoping for something better{ Kenny Chesney} maybe still yet

  • Need Bigger Names
    December 07, 2011 - 13:46

    Better get some bigger names then that or it will be a flop at the gate!!!!!!!!

    • S.BROWN
      December 07, 2011 - 17:52

      Ah the great Island past time....moan & complain about anything & everyting.Sounds to me like someone who knows nothing about the music industry,rather just another reason to bitch.You are wrong...this event will NOT flop at the gate.It will however be one of then best attended music festivals to date in Cavendish.Watch my words...see what happens.I know,I' ve been in the industry for 30 years.I know because I'm right & you're wrong.

    • Johhny Mac
      December 07, 2011 - 18:53

      Yeah, Rascal Flatts has set all concert attendence records for a country music act yet they aren't good enough for Cavendish?. what a joke..give your head a shake

    • huh
      December 07, 2011 - 19:43

      Rascal Flatts is a big name!! There will be just as big of a crowd you watch!

  • Tammy Ricci
    December 07, 2011 - 13:09

    This will be the music event of the summer of 2012. The Maritimes have been waiting for Rascal Flatts. Will be a great time.

    December 07, 2011 - 12:23

    @MYISLANDHOME...Rascal Flatts have sold 20 million albums & have 11 #1 singles...Sugarland has sold 9 million albums & have 5 #1 singles...do the math.This isn't some bs idol competition where the most votes win...sales talk,bs walks...Rascal Flatts is clearly the headliner.

  • myislandhome
    December 07, 2011 - 11:48

    I think The Guardian got the headline wrong... Sugarland is clearly the headliner here!!!!!

  • Kim
    December 07, 2011 - 11:38