Dutch-bred retailer gsus eyes further expansion within North American market

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Dutch-bred retailer gsus eyes further expansion within North American market

TORONTO - You can add gsus sindustries to the ever-growing slate of international fashion chains seeking to broaden their reach within the North American market.

"We just launched this year, fall '14, in the American market," country manager Everton McDougall said backstage at Toronto's World MasterCard Fashion Week. "We're taking it slow because right now, the economy is still pretty tough. We want to make sure we don't make any mistakes this time around, so we're taking our time expanding."

The provocatively named Dutch-bred retailer presented its fall-winter collection on Wednesday. Its newest line dubbed "Tour Des Alpes" fuses two seemingly disparate influences, with McDougall saying the collection is based on "the Boy Scouts meets Alps folklore." Channelling inspiration from both the outdoors and cultural heritage, the collection features folklore prints and knits, he added.

For newcomers to the label, McDougall said he sees the brand as being representative of diversity in both its distinctive style and potential client base.

"There's no age limit to fashion and we bring that to the table. And that's what I'm trying to send as a message — that fashion is for everybody. And that's what gsus is about."

- Follow @lauren_larose on Twitter.

Organizations: North American

Geographic location: TORONTO

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