He’s worked with Fortune 500 companies, put 60,000 businesses online and educated more than 75,000 business owners on the secrets of digital marketing. And he’s coming to Atlantic Canada to meet with small business owners and decision makers to teach them how they too can grab a bigger piece of the digital pie.
Mike Blinder, author of Survivor Selling, has established himself as the “go to guy” for generating immediate improvements in online profile and digital sales. He guarantees he can teach companies how — in as little as 20 minutes — to improve their ranking on Google and improve their use of social marketing to drive sales and create brand loyalty.
Blinder likes to call his style of marketing “street fighting sales” since it’s aimed specifically at small business. He learned the basics of this face-to-face selling putting himself through school by working at a local Radio Shack. That’s where he was first exposed to customers and small business people looking to understand rapidly evolving technology. Blinder, a self-professed geek, was in his element, but quickly realized many others were intimidated by technology and either didn’t understand it or dismissed it too quickly.
That’s why he made a significant career change in the 1980s when this thing called the Internet really started to emerge. He left his radio and television hosting jobs behind to go full-time into marketing and sales.
“I understand the technology,” Blinder says, “but more importantly, I know how to apply that knowledge to the basics of media and marketing.”
It’s this skill set that has allowed Blinder to become one of the most sought after speakers and educators on digital marketing in the world. He promises that everyone attending his sessions will leave with actionable items they can use that same day to improve their sales.
“The number one thing I have to motivate people to understand is the power of social networking and how it fits into an overall marketing plan” Blinder says of his sessions’ key message. “Studies show 60 per cent of adults 18 years and older are doing social networking. There’s no brand loyalty anymore, but you can add social networking to your media mix with little or no cost to create it, reinforce it and keep those fickle customers coming back.
“What they need to understand is the need to be aggressive in their marketing, especially in tough times. Businesses that didn’t market in the recession gave business to their competitors. Businesses that did market actually have a 256 per cent increase over those that didn’t,” Blinder says.
However, Blinder says you don’t need to be a digital guru like him to make the Internet work for you. In fact, getting too caught up in the technology can lead you to ignore the basics of marketing.
“Both the email challenged and the digital savvy will learn something from my sessions,” he says. “All you need to bring with you is an interest to learn and a desire to make more money.
“Follow the advice of how to make your media work better that I will impart and stick to the mission of constantly making your marketing better and you will produce new sales.”
JUST THE FACTS
Presentation dates and locations:
Summerside: Monday, May 26 at the Loyalist Inn
- Charlottetown: Tuesday, May 27 at the Best Western Charlottetown
Presentation times at both locations:
12 p.m. 1:30 p.m. complimentary lunch and refreshments
2:30 p.m. 4:00 p.m. complimentary snacks and refreshments
5:00 p.m. 6:30 p.m. complimentary snacks and refreshments