Charlottetown businesswoman calls Oscars gifting suite major success

Jim Day
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The stars were well aligned - make that in a line - for young Charlottetown entrepreneur Nicole Mead.

Mead, the owner of a walk-in waxing studio called Wax!t, had a memorable business brush with celebrity in Hollywood earlier this month.

Some of today’s popular entertainers as well as a true legend of the big screen and an icon of the small one made their way to the 25-year-old businesswoman’s booth at a premier gifting suite held March 1, one day before the Academy Awards.

“The celebrities were really gravitating towards us,’’ says Mead.

“They were gathering around us and they were intrigued about what we were doing because we were so minimal. We had just a very simple layout.’’

Mead says the atmosphere was electric with the gifting suite filled with “wonderful, extravagant little booths’’ showcasing everything from diamonds to children’s wardrobe.

Mead was promoting her beauty product line called LOVE!T, DEFINE!T and SHAPE!T to the likes of Timothy V. Murphy (Criminal Minds, Sons of Anarchy), Edie McClurg (Life with Louie), Nia Peebles (Pretty Little Liars), and William deVry (All My Children, The Bold and the Beautiful) among others.

Wax!t marketing manager Lucie Newson was star struck when Ed Asner and Mickey Rooney paid a visit to the booth.

Newson speaks with wonderment over the opportunity to apply LOVE!T cream on the hands of Rooney, the legendary film actor whose career has spanned more than 80 years.

“He looked up at me and said ‘oh, this feels so nice,’’’ she said.

Mead says the gifting suite offered a steady flow of special interaction with the stars as she threaded celebrities’ eyebrows and showcased her products.

“I feel really humbled about the whole experience,’’ she said.

“I’m grateful that I had the opportunity and I’m grateful that we took it and ran with it. I wouldn’t have changed anything. It went very well.’’

While Hollywood was a great experience (stars have placed their orders), Mead notes her focus is still here at home.

“We want to create something great here local and through the Maritimes and stay true to our Island ways,’’ she said.

“It’s about starting inwards and going outwards and whatever happens with that happens.’’

Geographic location: Charlottetown, Hollywood

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Recent comments

  • Barry Ogg
    March 18, 2014 - 17:51

    Well done Nicole!

  • Bryan
    March 18, 2014 - 07:37

    Awesome job ladies! A great way to bring Hollywood a piece of the Island!

  • Island Gal
    March 16, 2014 - 21:12

    Mickey Rooney loved it! Congratulations Ms Mead!