Twisting and knotting a jeweler’s way to a profit

Kayla Woodside
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UPEI student Brittany Altass makes a small profit on what was once a hobby and way to relieve stress.

Twisting, knotting and weaving string into bracelets has been a hobby for a UPEI student but she never dreamt her hobby would make her money.

Brittany Altass, 23, has been making friendship bracelets and necklaces since she was five years old.

“My friend and I used to sit on our couch and safety pin it to the pillow and just pound out four necklaces a day,” she said

Recently, Altass has gained more interest in her homemade bracelets from friends.

“A couple months ago I started making more and I was like ‘I could probably sell these’.”

Altass saw that one of her followers on Instagram sells painted cellphone cases through a website and decided to try the site out for her own products.

“I checked out the website and it was super easy to use and doesn’t cost anything to start up so I thought I might as well try it,” she said.

Altass also follows an Instagramer who writes her own beauty and fashion blog from the U.K. The blogger contacted Altass to review her work.

“I was like, ‘what is this? Some girl is contacting me from the UK, this is crazy’,” she said.

The blogger gave Altass another blogger’s contact who also wanted to do a review.

Altass sent the two bloggers a chunky chain bracelet, a peace friendship set and a ‘made with love’ friendship set.

She says they’re not hard to make but taking her time helps.

“The chain one I struggle with all the time and I don’t know why but I drop it so many times and I get so frustrated. But when I’m doing it I don’t realize how long it’s taking me,” she said.

Altass has thought about expanding her product line with different material, earrings, necklaces and men’s fashion bracelets.

“I had a friend that messaged me, he asked if I could make him (a bracelet). So I think it would be cool to do that and target everyone,” she said.

Since the review, Altass has gotten more interest and attention on her bracelets but wants to contact more bloggers to help spread the word.

Geographic location: U.K.

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