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UPDATED: Cape Breton Eagles unveil new logo and name prior to the start of training camp

Cape Breton’s Quebec Major Junior Hockey League team announced a rebrand on Wednesday that featured a new logo. The team has also dropped the word “screaming” from its name and will now be known as the Cape Breton Eagles. Cape Breton players Derek Gentile, from left, and Kevin Mandolese are shown wearing the club’s new jerseys with majority owner Irwin Simon.
Cape Breton’s Quebec Major Junior Hockey League team announced a rebrand on Wednesday that featured a new logo. The team has also dropped the word “screaming” from its name and will now be known as the Cape Breton Eagles. Cape Breton players Derek Gentile, from left, and Kevin Mandolese are shown wearing the club’s new jerseys with majority owner Irwin Simon. - Jeremy Fraser

QMJHL team drops 'Screaming' from its name

SYDNEY, N.S. —

Cape Breton’s Quebec Major Junior Hockey League team has had numerous changes during the offseason and more were made on Wednesday.

The Sydney-based franchise announced rebranding details in front of an estimated 300 people at Centre 200.

As part of the rebrand, the team unveiled a new logo and name. The club has dropped the word “screaming” from its title and will now be known as the Cape Breton Eagles.

The announcement comes prior to the start of the club’s training camp, which will begin Thursday in Sydney.

“With all of the changes with the organization and what happened last season hearing from the fans, I think it was the appropriate time for change,” said Eagles president Gerard Shaw, noting changes include new ownership as well as new coaching and business operations staff.

“When the logo is on a jersey, or on a hat, you really see that bold approach — the other logo was too busy.”


CAPE BRETON EAGLES FACTS

  • The franchise was relocated to Cape Breton from Granby, Que, in 1997
  • The team was originally named the Cape Breton Screaming Eagles, which served as the name for 22 years prior to the rebrand to Cape Breton Eagles on Wednesday.
  • The team colours are black, white, yellow and grey
  • Cape Breton has won one division title (2003-04) and has only been to the semifinal of the QMJHL playoffs twice
  • The team has never won a President Cup or Memorial Cup championships.
  • The team begins its 2019 training camp on Thursday and will begin the 2019-20 regular season on Sept. 20 in Bathurst, N.B.

The new logo features an Eagle head with the words Cape Breton Eagles above it. The new logo has already been placed at centre ice at Centre 200.

The team’s jersey colours will remain the same as previous years with the traditional black and white. However, the new logo will replace the old Screaming Eagle design.

The Eagles first landed in Cape Breton in 1997 when the franchise relocated to Sydney from Granby, Que. Prior to the move to Nova Scotia, the club was known as the Prédateurs.

At the time, the ownership group led by the late Greg Lynch named the club the “Screaming Eagles” after seeing an Eagle flying above in which it was believed to be “screaming.”

“What Greg did for this community was astounding, so not being lost of what Greg did, this change just builds upon what he did and the revitalization of this team in the community,” said Shaw. “None of this happens without Greg Lynch.”

The team, which has never won a President Cup or Memorial Cup championships in its 22-year history, has been working on the new rebrand since July 2018 in order to have things in place for the 2019-20 season.

The new logo was designed by Famous Folks, a Toronto-based company owned by Cape Breton natives Jay Dingwall and Ryan Joseph.

The new Cape Breton Eagles logo was unveiled during a press conference at Centre 200 on Wednesday. As part of the new design, the team has dropped the word “screaming” from its title.
The new Cape Breton Eagles logo was unveiled during a press conference at Centre 200 on Wednesday. As part of the new design, the team has dropped the word “screaming” from its title.

Shaw said the organization never considered changing the name “Eagles” as part of the rebrand.

“We are the Eagles and we’re always going to be the Eagles,” said Shaw.

Matt Craig was among the fans in attendance for the press conference and said he liked the new look.

“Change is always tough, but I think after 22 years of having the same old logo, it’s a nice change,” said Craig, an Eagles season-ticket holder. “I know there’s people that are going to go one way or another with the new logo, but the more I look at it, I’m good with it.”

Craig was pleased with the decision to keep the name Eagles.

“I think if they would have taken the name Eagles away I would never buy a piece of merchandise,” said Craig, an avid sports collector.

“I know there will be lots of people going to buy the new stuff and I think it’s good to have the new logo out in the community.”

During the announcement, the organization also introduced new head coach Jake Grimes and general manager Jacques Carrière. Fans had the opportunity to ask questions about the team and its future.

Eagles majority owner Irwin Simon was also in attendance for the announcement. He said the rebrand is part of exciting things happening with the organization.

“The Screaming Eagles name had been around for a long time and I think the whole thing of 'screaming' ran its course,” said Simon.

“When a lot of our fan base referred to the team they referred to them as the Eagles, so for us to have a new look, new positioning and great new merchandise out there, we thought it was a perfect time.”

Along with fans, former Cape Breton players took to social media after the announcement to discuss the team’s rebrand, including Jordan Ty Fournier.

“With the @CBEHockey name change, I can’t help but think about Greg Lynch, his foundation and what it continues to do for so many ex-players. What he did for the island will also be remembered. Congratulations and good luck to everyone on the upcoming season.” said Fournier in a Twitter post.

Cape Breton will open the 2019 preseason Sunday when they play the Halifax Mooseheads at 4 p.m. at the Dartmouth Sportsplex.

After a month-long training camp, the Eagles will open the regular season on Sept. 20 when they travel to Bathurst, N.B., to play the Titan.

The team’s home opener is scheduled for Sept. 28 when they host the Saint John Sea Dogs at 7 p.m. at Centre 200.

RELATED: 

Cape Breton Screaming Eagles’ Jake Grimes turned to coaching after back injury forced him to retire

Cape Breton Screaming Eagles announce training camp roster and schedule

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