CHARLOTTETOWN, P.E.I. — The City of Charlottetown is looking to beef things up when it comes to branding itself.
For years now, the city has run with the slogan, “Great Things Happen Here”.
The city brought in Insight Brand and Marketing to have a look at the message. The recommendation isn’t to change it but rather add to it.
As brand and marketing professionals, Insight suggests building on it by emphasizing, where appropriate, the city’s claim to fame as the birthplace of Confederation.
Insight suggests the birthplace theme could be used as a footer on appropriate platforms and at appropriate times. Such efforts could be supplemented through the use of banners at certain events or through a single canned sales pitch page in proposals.
Additional work could be done eventually through other tourism partners and platforms.
