Summer is music festival season, which means fun in the sun, good music, and festive summer drinks in hand, and nobody knows how to make a fun summer cocktail like BACARDÍ Rum.
BACARDÍ BAY is popping up at music festivals all over the country, giving concert-goers an experience like no other with its Latin-Caribbean oasis right in the middle of the action.
BACARDÍ BAY is the place to be. Decked out with tropical prints, games, Rum bars, and photo ops galore, BACARDÍ BAY is the perfect place to gather with friends, take in the festival and sip on an amazing rum cocktail. Whether guests want to hang out, dance or experience the #SoundofRum, the BAY is bringing music lovers together and encourages them to “Do What Moves You.”
The festival pop ups incorporate the brand’s Do What Moves You elements into the programming. These campaigns integrate music and dance (this summer’s Pass The Beat campaign features a new track, Make it Hot, from Major Lazer and Brazilian singer Anitta) and drive a strong connection between all of the festivals and the programming happening throughout the summer.
BACARDÍ El Coco
• 1 part BACARDÍ Límon Rum
• 1 part orange juice
• 1 part cranberry juice
• 1 part ginger-ale
• 1 part coconut water
• Garnish with lemon wedge
• Directions: Mix ingredients over ice
BACARDÍ Summer Sounds Cocktail
• 1 part BACARDÍ Superior Rum
• 3 parts pink lemonade
• 3 parts soda water
• Garnish with 6-8 mint leaves
• Top with 1-2 raspberries
• Directions: Mix ingredients over ice
BACARDÍ BAY was on site at the Cavendish Beach Music Festival on Prince Edward Island from July 5-7. The multi-day concert featured 51 musicians, including headliners Carrie Underwood, Eric Church and Hunter Hayes, and brought in more than 60,000 people.
While they danced and sang along to the country music, P.E.I. concert-goers sipped on BACARDÍ BAY cocktails like BACARDÍ Summer Sounds Cocktail (made with pink lemonade) and BACARDÍ El Coco (made with coconut water). Despite some rainy weather, many attendees have happily attended the outdoor concert for the last 11 years.
BACARDÍ BAY was also a hit at FVDED in the Park in Surrey, B.C. from July 6-7, when more than 40,000 hip-hop and electronic music fans gathered at Holland Park.
Next up, you can find the BACARDÍ BAY at Osheaga Music Festival in Montreal, Que., from August 2-4, and at ÎleSoniq in Montreal on August 9 & 10.
Can’t make it to these music festivals this year? Why not pick up your favourite BACARDÍ Rum and try out on of the BACARDÍ BAY cocktails yourself.
BACARDÍ Coconut & Pineapple
• 1 part BACARDÍ Superior Rum
• 4 parts pineapple juice
• Garnish with lemon wedge
• Directions: Mix ingredients over ice
BACARDÍ Cuatro & Soda
• 1 part BACARDÍ Anejo Cuatro
• Soda water
• Garnish with lime wedge
• Directions: Mix ingredients over ice
BACARDÍ Oakheart & Ginger
• 1 part BACARDÍ Oakheart Spiced
• 4 parts ginger-ale
• Garnish with lemon wedge
• Directions: Mix ingredients over ice
