P.E.I. farmers, food producers and local businesses will be the focus of a new Loving Local campaign that encourages Islanders to show off their kitchen skills and imagination with home-cooked creations.
The six-week Loving Local campaign, which begins May 22, will encourage Islanders to cook up their own at-home Burger Love creations featuring as many local products as possible.
The Department of Agriculture and Land partnered with the P.E.I. Federation of Agriculture and P.E.I. Burger Love on this new initiative in an effort to support local.
Agriculture minister Bloyce Thompson said as the Island navigates its way through the coronavirus (COVID-19 strain) pandemic, it’s important to find ways to support local farmers and producers.
“The recent decision to delay P.E.I. Burger Love until September presented a unique opportunity to engage Islanders in supporting local a different way,” he said in a news release.
“Islanders are spending more time at home these days cooking in their kitchens and grilling on their barbecues, providing a perfect opportunity for them to get creative with local ingredients as they come up with their own burger creations.”
The Loving Local campaign will market different Island components of the perfect at-home burger from top to bottom – buns, proteins, sauces, cheeses, vegetables and more.
The campaign will feature Island food product directories, online maps to local markets and more ways Islanders can safely source local ingredients and products for their burger creations.
Details of the Loving Local campaign will be rolled out over the next few weeks through P.E.I. Burger Love social media platforms – Facebook,Twitter and Instagram.
