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Real estate websites see increase in traffic

Hand pushing house button on screen with mortgage contract, keys and boxes
Hand pushing house button on screen with mortgage contract, keys and boxes

The real estate market has shifted significantly in the last six to 12 months, with an increase in Canadians looking online to invest in real estate, says a report from trends data provider SEMrush.

“In alignment with an increase in average search volume, overall web traffic to real estate websites in Canada increased by 26.81 percent, year over year, suggesting not only a spike in Canadian interest in investing in property, but also an increased interest in using web services and digital tools to buy and sell homes,” says the report. “The greatest increase year over year was seen by (Keller Williams) with a 182 percent jump in traffic. Since January 2020, Royal LePage and saw the highest increase in traffic at 113 percent and 93 percent, respectively.”

Interest in rural areas and even preferred property type for purchase has shifted.

“Average searches for cottages for sale have increased by 200 percent since January 2020, with houses, tiny homes and townhomes almost tied for increased interest with a 58 percent, 55 percent and 54 percent jump in searches, respectively,” says the report. “Searches for condos, however, show only an eight percent increase, suggesting that more Canadians are looking to get away from urban areas to regions where they can reside in standalone properties in the outdoors.”

According to SEMrush Market Explorer, visitors to real estate websites are 51.22 percent female with 78.58 percent of viewers between the ages of 25 and 54.

The report adds 16.8 percent of all web traffic comes from the United States and there has been a large increase in searching for rental properties.

“In June 2020, there were 167,800 average searches for properties for sale, outmatched by an unprecedented 300 percent increase in searches for rental cottages in June.”

Copyright Postmedia Network Inc., 2020

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