The Ocean Wise Seafood Program, which began with a single Vancouver restaurant partner in January 2005, now boasts more than 750 partners including retailers, restaurants, and seafood suppliers.
Just recently, close to 200 Sobeys Inc. retail outlets in Ontario and the Maritimes became program participants, adding to the hundreds of Sobeys Inc. stores that are already program participants.
The Ocean Wise Seafood Program has, in less than 15 years, become a national program with partners from coast to coast-to-coast who share a common desire to assist in the effort to ensure that ocean life will be abundant for future generations. The Ocean Wise team customizes their support for each program partner, providing them with the most current scientific information so they can make ocean-friendly sustainable seafood purchasing decisions. In turn, partners identify the products they sell with the Ocean Wise symbol.
While partners are not required to provide only Ocean Wise seafood choices, the program’s ultimate goal is to observe year-over-year improvement in product sourcing, with some partners becoming 100% Ocean Wise.
“The world’s oceans are facing serious challenges from overfishing, climate change, pollution and development. The Ocean Wise symbol on items in our stores empowers our customers to easily identify and choose products that help to ensure the health of our oceans,” says Vittoria Varalli, v-p of sustainability for Sobey’s, adding, “our customers have told us that the sustainable harvesting of seafood is important to them. That’s why we’re proud to grow our partnership with the Ocean Wise Seafood Program and take meaningful steps toward a more sustainable future for Canadians and their families.”
– Check out Sobeys.com ; Ocean.org ; @OceanWiseLife , #OceanWiseLife.
Copyright Postmedia Network Inc., 2019
