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Indian Express moves from food truck to trucking food across Newfoundland

Jerry Joy started the Indian Express food truck and is now seeing his expansion into prepared meals find new markets. BARB SWEET/THE TELEGRAM
Jerry Joy started the Indian Express food truck and is now seeing his expansion into prepared meals find new markets. BARB SWEET/THE TELEGRAM - Saltwire

Joy family surprised, pleased with quick business growth

ST. JOHN'S, N.L. —

It’s been quite the ride for Jerry Joy, who started with food truck a little over a year ago in St. John’s and this week saw his Indian Express meals trucked to Corner Brook.

Joy, who began selling his meals a few months ago in metro Colemans grocery stores, as well as Belbin’s, saw the prepared meals side of the business expand westward Monday when his goods were on a transfer truck bound for Colemans in Corner Brook.

He also said he has got his meals in almost a dozen convenience stores, including 10 Marie’s Mini Mart locations.


"I owe everything to the support of people in St. John’s and surrounding area.”


He quit his realtor gig last year to live his dream full time.

“Something good is coming every day,” said Joy Monday. He also now has four employees.

“Every moment I have to pinch myself. I owe everything to the support of people in St. John’s and surrounding area.”

The food truck has been sidelined for the past month, mainly due to the weather. But he’s also busier than ever, and has added noodles to his menu, a nod to the fusion fare found back home in India and neighbouring Asian countries.

When Joy started out, he was cooking and serving the food on his own and on his first outing, sold out in 15 minutes.


Jerry Joy, owner of Indian Express, with his wife, Jasmi, and the youngest of their three children, 10-month -old Serah.
Jerry Joy, owner of Indian Express, with his wife, Jasmi, and the youngest of their three children, 10-month -old Serah.


Joy has been in St. John’s eight years and in Newfoundland and Labrador for nine years. The move came when his wife, Jasmi, a registered nurse heard about the province from a co-worker in Dublin, Ireland, where they were living at the time.

She went to work for Central Health, and they subsequently moved into St. John’s.

Jasmi said they’d been talking about the food truck for a couple of years before it became a reality.

She was 100 per cent for it.

“Food was always his passion,” Jasmi said.



As for the latest development, she said she’s big time excited, as a year ago they wouldn’t have predicted the business would grow this quickly.

Joy said he hopes that he can get his meals in more communities across the province.

He also said for any setbacks they’ve ever had, they’ve always told themselves better things are on the way.

The Joys and their three children have settled firmly into Newfoundland and Labrador.

“Anytime we go to Toronto or a bigger city, after the first day, we just want to come back home,” he said.

Twitter: @BarbSweetTweets


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