‘ #notsobernotdriving because I don’t want to be someone’s worst nightmare of a cop knocking on their door to tell them their loved one was hurt or killed over a decision to drink and get behind the wheel … let’s hope no one gets that knock ever again.’ – Facebook post
more Islanders than usual are talking about the perils of drinking and driving
this holiday season, municipal police officers in Kensington might want to take
a pro-active bid to discourage motorists from getting behind the wheel after
having a few drinks, they’re asking everyone to use the social media hashtag
#notsobernotdriving to say why they don’t drink and drive.
gives them a chance to win an array of prizes including tickets to a Toronto
Maple Leafs game and a taping of CBC’s satirical newscast This Hour Has 22 Minutes.
a great idea that capitalizes on the recognition Kensington police got from
their last effort to take the anti-drinking and driving campaign online a few
weeks ago (including a sketch on This
tongue-in-cheek Facebook post that threatened to “punish” impaired drivers in
Kensington by playing Nickelback music in the back of the patrol car went viral
before they opted to take it down. The anti-drinking and driving message was
being overshadowed by jokes about the Canadian rock band. The post was replaced
by an apology to band members and a teaser about the new holiday campaign that
would “work to help many, not shun a few.” #notsobernotdriving was launched
live online a few days later.
applaud Kensington police for their innovative efforts to deter motorists from
driving after they’ve had too much to drink. Given the steady stream of
impaired drivers who make their way through the Island court system every week,
it’s clear we have a problem.
the reality of stiff fines, jail and suspension of driving privileges, too many
drivers are still making bad choices. By choosing to get behind the wheel while
impaired they endanger their own life and the lives of every person they meet
on the highway.
the conversation generated by the #notsobernotdriving campaign will prompt some
to search more aggressively for a designated driver, or to take a taxi. Here’s
some great advice from Shirley who wrote on the department’s Facebook page
using #notsobernotdriving: “ Really people ... that extra glass of happy
juice is NOT worth ruining or ending people's lives. Have fun ... but be
responsible. Leave the keys at home.”
Maureen adds, “Or ensure
that you have a nominated safe driver. You know you can have a great time not
getting drunk. In fact, sometimes the last laugh is on you as the sober driver
remembers all that went on, does not have a hang over, keeps his driver’s
licence if stopped and gets to blackmail you if you have really misbehaved! Lol.”
a story? Kensington police would love you to share it using their hash tag. You
could win a prize or better still, influence someone who needs to be reminded
to drive responsibly. The campaign ends Jan. 2.
holidays and remember this slogan written by someone far wiser than me: The
driver is safer when the roads are dry, the roads are safer when the driver is
- Wayne Young is an instructor in the
journalism program at Holland College in Charlottetown.