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P.E.I. central coastal tourism group gets financial boost

Thunder Cove in P.E.I. (The Guardian/123rf.com)
-123rf.com

The Central Coastal Tourism Partnership is getting almost $25,000 from the federal government to boost its product.

The Atlantic Canada Opportunities Agency is providing a non-repayable contribution of $24,900 to the partnership to help the organization implement strategic marketing and product development activities for its members.

The project is designed to build on recent successes of the region, encouraging visitors to extend their stay and creating more tourism offerings during the non-peak season.

Malpeque MP Wayne Easter said it will help tourism operators in the central coastal region grow their business offerings and earnings.

“Being able to conduct marketing activities as well as provide training opportunities such as the accelerated market readiness program and the experience specialist program positions operators to achieve success,’’ Easter said.

The Central Coastal Tourism Partnership represents 100 tourism small- and medium-sized businesses in rural P.E.I.

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