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Israeli couple bringing business acumen to Prince Edward Island

CHARLOTTETOWN, P.E.I. - Gilad and Liat Ifrach were successful in juggling a large family and running businesses in Israel.

Gilad and Liat Ifrach recently opened a store in Charlottetown selling hemp and Dead Sea natural health products. The proven entrepreneurs moved from Israel to P.E.I. with their six children one year ago.
Gilad and Liat Ifrach recently opened a store in Charlottetown selling hemp and Dead Sea natural health products. The proven entrepreneurs moved from Israel to P.E.I. with their six children one year ago.

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The pair see no reason why they cannot enjoy similar – or even better – good fortune in Prince Edward Island.

The Ifrachs moved to P.E.I. in October 2015 with their six children, now ages three to 16, confident their entrepreneurial spirit would shine here.

In Israel, the couple ran a printing business for more than 10 years and operated a pet store for 15 years.

They came through the Provincial Nominee Program that sees the province nominate immigrants with the skills, education and work experience to contribute to the economy here.

The Israeli family did not take long to settle in well.

The children have been quick to adapt to a new language and a new country.

The three older children are in the army cadets. The trio all marched in the Remembrance Day parade in Charlottetown.

The oldest child, Aidir, 16, is playing drums in a band called Delirium along with two native Islanders.

As for carving out a living, Gilad and Liat opened their first business here just a few weeks ago.

Called Nature’s Pearls, the store is located in the University Plaza in Charlottetown and is the only one of its kind in P.E.I., says Liat.

The store sells Dead Sea natural health products imported from Israel as well as hemp natural health products purchased in Canada.

“There is a lot of curiosity,’’ says Liat.

“We think this is a good business for the Island…this is a unique store for the skin and health products.

The Ifrachs say they are both excited and very relaxed at turning their entrepreneurship lose in Prince Edward Island.

The couple plans to soon expand Nature’s Pearls to include a spa and massage therapy.

Gilad is keen to open his own business in 2017. He is busy sizing up different options.

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