Country music fans frustrated by Cavendish Beach Music Festival ticket delay

Music festival officials say tickets en route by email

Dave Stewart
Published on June 9, 2014
Autumn Hill performs at the Cavendish Beach Music Festival Friday, July 5.
Guardian photo

Darren Whelan of Fredericton, N.B., can’t wait for the country music to start but he’s growing frustrated with the long wait for tickets.

Like countless fans, Whelan purchased two tickets to the Cavendish Beach Music Festival online and was told he would receive them in May. He was still waiting when The Guardian spoke to him by phone last week. Concertgoers were expected to have their tickets via email by the time this story went to press.

“We ordered ours over three months ago,’’ Whelan said. “The first thing that caught me off guard was anytime you order a ticket online for a concert nowadays you print the ticket off. That’s pretty common.’’

Whelan isn’t the only frustrated fan waiting for tickets, judging by comments on the festival’s Facebook site.

“So, when will we be getting our tickets?’’ asks Makayla Samantha Scanlan. “When I ordered mine it said we would get them in May; it is now June.’’

And there are more comments like that one.

Jeff Squires, president of the Cavendish Beach Music Festival, said the delivery of tickets was delayed because the festival has been working with a company on a new piece of technology for fans this summer.

Squires said anyone who purchased tickets online should be receiving an email with a barcode very soon. In fact, many might already have received that email.

That barcode is then taken to the site where concertgoers will be given a bracelet — but it’s not the same type of bracelet fans have worn in the past.

This one will be outfitted with RFID technology — radio-frequency identification. Similar technology has just been introduced at Walt Disney World in Orlando, Fla., for the public.

“Yes, there has been a delay in getting the tickets out but the whole goal is that we’re taking the level of technology and the interaction with the consumer is just going to a whole other level,’’ Squires said.

Fans will have the option of registering their personal information on Facebook. Those who do will have the opportunity to interact with friends and the artists. For example, rather than taking a photograph at the site and posting it to Facebook, simply tap the chip and the photo will automatically post itself.

“It’s making it easier for people to do things they’re already doing,’’ said Kim Doyle, sales and marketing manager for the festival, adding that the chip technology will also make it easier to get into the site.

Doyle stresses fans are under no obligation to register their personal information. It’s completely optional.

But, for those who do register on Facebook, an added incentive is that one lucky person will drive away with a 2014 Chevrolet Cruze.

Whelan said he’s happy to year the tickets are finally en route.

“Hopefully they follow through on that,’’ he said. “It’s a great way to vacation (on P.E.I.). There’s a lot of bands I’m looking forward to seeing.’’