The annual P.E.I. Burger Love campaign has paid off for Island beef producers and restaurants with more than 92,000 burgers sold across the province in April.
That amounted to more than $1,159,000 in burger sales and an estimated economic impact of $1.8 million.
In a news release, Brian Morrison, chair of the P.E.I. Cattle Producers, said the campaign was a success and was discussed a lot during April.
“We couldn’t be happier to have the focus on P.E.I. beef and other local ingredients.”
The number of burgers sold in April was a big increase over previous years, including the campaign’s first year during which the participating restaurants sold 5,517 burgers.
Sales from this year’s campaign were about double those of last year and amounted to 42,000 pounds of beef.
This year’s winner of the most loved burger was Sims Corner in Charlottetown with The Gatsby, which will remain on the restaurant’s menu for one year.