That's Entertainment movie store closing its doors in April

Maureen Coulter
Published on March 18, 2014
Duane Ellis goes through the DVDs at That's Entertainment in Charlottetown.
Maureen Coulter

After 25 years of business, That’s Entertainment on the corner of Belvedere Avenue and Mount Edward Road in Charlottetown will be closing its doors for good at the end of April.

The independent movie store offered a wide selection of films with more than 30,000 in its inventory ranging from foreign language to box-sets of popular TV series.

Duane Ellis has been renting movies from That’s Entertainment since they opened in 1989 and wishes they would stay open.

“There are still a lot of people out in the country that don’t have Internet and can’t get movies and so on and so forth and I am one of them,” he said.

In a news release, That’s Entertainment thanked the community for its support.

Don Cairns, owner of That’s Entertainment since 1992, said he made the decision to close the business at the end of January.

“There is definitely a market in Charlottetown, just not this formula.”

The Internet, iTunes, Netflix and, to a lesser degree, illegal downloading are impeding on the industry, he said. He has noticed a decline in business over the last number of years but thinks the movie industry will do just fine.

Derek Martin, owner/operator of City Cinema in Charlottetown, said people are getting movies in different ways. They are more easily accessible, he said.

“Glad they were able to keep going as long as they did,” he said.

This is not the first time Charlottetown has seen a big name movie rental store close its doors. In June 2011, Blockbuster closed after an incurred debt from its American side of the company.

Ellis said he can’t see himself going to any other movie store because That’s Entertainment had the best selection.

“Hard to find, brand new, rare. It’s all here.”

There are only two methods to see a movie if a person is from the country, he said.

“You go see a brand new movie and pay 12 bucks or come here and rent them.”

Martin said it’s unfortunate That’s Entertainment is closing.

“It was a great resource for movie lovers of Charlottetown and beyond.”

Cairns will be liquidating the inventory to the general public starting April 15 to 22.

That’s Entertainment has been a big supporter of local food banks and trained many students through the co-op work placement program. The store will continue to accept donations of non-perishable food items during the liquidation sale and donators will receive five dollars towards their purchases when they donate five items.

“It’s been a great 25 years,” said Cairns.