The Guardian is set to begin a new chapter in the delivery of news and information across Prince Edward Island. Beginning May 15, The Guardian’s website at www.theguardian.pe.ca will be launching its new digital subscription plan using a metered access system.
Subscribers to The Guardian will continue to have complete access to Prince Edward Island’s leading news source across all platforms – paper, E-edition and the website.
The “all access pass” will give subscribers unrestricted website usage, moving them past the metered controls. Non-subscribers will be able to enjoy up to eight articles, videos or photos per month. To continue reading breaking news, in-depth stories, opinion pieces, videos, photo galleries and reader comments, non-subscribers will be invited to become digital subscribers. The web-only subscription will be offered at 99 cents for the first month, and will be renewed automatically at a rate of $8.50 per month.
Don Brander, publisher of The Guardian, says throughout its 125-year history, The Guardian has always been mindful of the need to continuously transform and reinvent itself to remain relevant both in the changing media landscape and especially to readers.
“Reality is, producing top-quality news content and bringing it to our readers on several different platforms is costly. We had to rethink the way we deliver content online because that business model was simply not sustainable any longer.”
The Guardian joins a long list of newspapers in Canada and the United States in establishing a metered access system and launching digital subscription plans. That list includes some of the most prestigious newspaper brands in the country, including the Globe and Mail, National Post and the Ottawa Citizen. U.S. papers including the New York Times and L.A. Times are also metering their website content.
The Guardian’s website remains the most preeminent news website in Prince Edward Island, reaching more than 250,000 unique visitors with more than 2.6 million page views every month.
“By moving to a metered website, we are adapting to what is rapidly becoming the industry norm – charging for access to high-quality, original content, reported by local journalists,” said Gary MacDougall, managing editor of The Guardian. “Our loyal readers and subscribers won’t be paying anything extra when we move to a metered website. In fact, we plan to enhance their reading options.”
Subscribers can go to www.theguardian.pe.ca and click on the “Press +” icon to activate a website subscription on or after May 15. Then, subscribers can truly enjoy The Guardian anywhere, anytime in print, with the E-edition, or on the website, whether it be desktop or mobile.
Added Don Brander, “We believe that the steps we’re taking today will allow us to continue delivering the news coverage you’ve come to expect from us and to invest in the future of quality journalism.”