A marriage made in heaven

Mary MacKay comment@theguardian.pe.ca
Published on April 6, 2012
This group of savvy P.E.I. businesswomen in the wedding industry has come together to create a variety of trend-setting wedding shoots, the images of which have been posted online on major wedding blog sites and more.
PHOTO BY RACHEL PETERS PHOTOGRAPHY

It’s an open wedding invitation to the world from one group of savvy Prince Edward Island businesswomen.

These local vendors, all of whom are in the wedding industry, have married their talents to promote the Island as a prime wedding destination.

Their stylized wedding photo shoots, at locales such as North Rustico Harbour, Cavendish, Woodleigh Replicas and Charlottetown, have been published on major online wedding blogs and in publications, such as Style Me Pretty, Wedding Bells Magazine, Wedding Chicks, 100 Layer Cake and more.

And their personally created package deals include the finest they have to offer in trend-setting décor, stationary, hair, makeup, photography, accessories, cakes and more.

“It’s definitely not small potatoes,” smiles Alisha Stephen of Love Charlie Custom Millinery and Accessories.

“Our images are being seen around the world multiple, multiple thousands of times so they can get ideas for their wedding,” adds Rachel Peters of Rachel Peters Photography.

Peters got this collaborative wedding services ball rolling a little more than a year ago when she began recruiting people for a photo shoot that would showcase their talents and capture all the elements that make P.E.I. special.

“People are always talking about these exotic destinations (for weddings elsewhere), but P.E.I. is such an exotic destination,” says Kim Roach of Kim Roach Stationary Designs.

The idea for what they called The P.E.I. Shoot was to emphasize how easy and accommodating a wedding here can be and how, like most destination weddings, it can be very cost effective with travel, wedding and honeymoon all in the same destination.

“Basically, we create a whole wedding (for the shoot),” says Peters, who sent the images to wedding-focused blogs and magazines in the hopes they would be published.

“(It’s targeted for) people (who) can either come to the Island to be married or for people Islandwide who are looking for vendors,” says Jennifer Prinz of City View Bakehouse.

Shoots for a P.E.I. Princess Wedding, a Roaring Twenties Wedding and a Made with Love in the Winter wedding followed.

“The idea was to showcase weddings in P.E.I. and then be able to showcase how we can all come together — (to highlight) what vendors are here on the Island and to show what work we can do for these great weddings,” says Prinz, who was contacted by a bride-to-be in Nebraska about her nautical cake design, which featured edible rope and sand dollar detailing.

The woman requested a shipment of some sand dollar detailing for her cake maker to use for a similar cake design.

“It was amazing, this little town in Nebraska and they saw our work and wanted to recreate it,” she says.

The women say amazing weddings that are being done elsewhere can also just as easily be created on P.E.I. because all the resources are now available here.

“They all look through magazines. They all look through (online resources) and say, ‘Oh, I really want that, but I’m here (on the Island).’ And I think we’re here to prove that it can be done here and it can be done just as beautifully, if not more beautifully,” says wedding co-ordinator Jennifer Clark of Kiss the Bride.

A marvelous memento of their collaborative wedding talents is the wedding album itself, which encapsulates images of all exquisite stationary, cake and décor details and more, as well as the bride and groom in some not-so-typical poses.

“You want the album to tell the story because there are so many things that you don’t remember on the day of your wedding that it’s really nice to have that, to sit back and (reflect later on),” says Roach.

The businesswomen are still reeling from their online success in getting their P.E.I. wedding shoots out there. They’re planning another shoot, the theme of which is a closely guarded secret. And this summer they’re working on the first real joint wedding project.

The photos are also posted on their websites, blogs and/or Facebook pages so it allows them to present to the public a view of what they can do to make their wedding extra special.

“(People) are finding us online but now they’re realizing that we’re here (on P.E.I.),” Stephen says.

“It’s showing people our best.”