The Prince Edward Island government hopes a menu of hit TV shows will help deliver new customers to the Island province's doors in the weeks and months ahead.
Fresh on the heels of international exposure from Will and Kate in 2011 and Regis and Kelly in 2010, the W Network has announced its top-rated show Come Dine With Me Canada is coming to Prince Edward Island.
The P.E.I. government is investing $35,000 to $40,000 to help cover the costs of taking the show out of Toronto, where it is normally taped.
"Through this investment, an audience of more than a million viewers will get a taste of what Prince Edward Island has to offer as a premier tourism destination," Tourism Minister Robert Henderson said Tuesday.
"Not only is it the highest-rated show of its kind in Canada, the audience fits the key demographics we strive to reach when promoting our province."
Come Dine With Me Canada is a half-hour series that follows five strangers as they compete to throw the perfect dinner party for their fellow amateur chefs.
Each dinner party host is given one night to impress their party attendees and competitors with scrumptious food, sparkling décor and stimulating conversation.
At the end of the night, each diner rates the party.
The next night, it's another mouth-watering meal at another host's home, once again, the dinner-party marathoners rate the night.
At the end of the week, the top rated host or hostess wins the reward of $1,000 and bragging rights as the ‘host with the most'.
Amy Hosking, the show's producer, said she's never been to Prince Edward Island. She's excited to be heading to the Island for her first visit.
Come Dine With Me Canada is the highest-rated lifestyle show in Canada, averaging 1.4 million viewers every week.
"We really want to look at the local flavour and the people," said Hosking, who added she's a big fan of Stompin' Tom and the Island's red soil.
"I was reading the other day about Irish moss. I want somebody to make that. It's something different that we haven't seen."
To apply to be on the show, send an email to: firstname.lastname@example.org or call, 1-866-598-2591.
It's open to anybody 19 years old or older who loves to entertain.
Producers from the show will meet 20 of the best candidates mid- February in P.E.I. That will then be dwindled down to either five or 10.
The show will be taped over the summer and will feature scenic shots from across the Island.
It will then air in the spring of 2013.
"Even if you aren't up to the challenge we all know someone who is a great host, pass the word on to them, they might be interested in competing," added Hosking.