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P.E.I. Liquor Control Commission kicks off Paper Hearts campaign

The Paper Hearts campaign is underway during Heart Month in all corporate retail liquor outlets in P.E.I.. The annual fundraiser invites customers to purchase a $2 paper heart until Feb. 28.
The Paper Hearts campaign is underway during Heart Month in all corporate retail liquor outlets in P.E.I.. The annual fundraiser invites customers to purchase a $2 paper heart until Feb. 28. - 123RF Stock Photo

Annual fundraiser is put on in partnership with Heart and Stroke Foundation

CHARLOTTETOWN. P.E.I. – The P.E.I. Liquor Control Commission (PEILCC) is partnering with the Heart and Stroke Foundation in support of its Paper Hearts campaign during Heart Month.

Running in all corporate retail liquor outlets in P.E.I., the annual fundraiser will invite customers to purchase a $2 paper heart until Feb. 28.

“We are pleased to welcome the P.E.I. Liquor Control Commission back for the seventh year and are grateful for their outstanding support,” says Crystal Cobb, Heart & Stroke P.E.I. community fund development co-ordinator.

“Monies raised at their 17 stores go a long way toward reducing the toll exacted by heart disease and stroke on P.E.I. families.”

Every paper heart purchased at a PEILCC corporate retail outlet will be displayed in-store to recognize and showcase the support of the local community. To date, the PEILCC Paper Hearts promotion has raised more than $50,000.

Research shows that over the six-plus decades that Heart & Stroke has been funding research, deaths from heart disease and stroke have declined by more than 75 per cent, Cobb says.

But there are still challenges.

“Nine in 10 of us have at least one risk factor for these diseases and rates of overweight and obesity are at alarming all-time highs.

“Every dollar raised goes to support critical breakthroughs in the prevention and treatment of heart disease and stroke as well as programs and tools to help Islanders and all Canadians reduce their risk.”

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