Banks, the CEO of APM Group, appears in “Nature Stories,” a new media campaign by the conservancy that highlights the personal stories of donors and volunteers, their connection to nature and the reasons they support conservation.
Banks has been involved with the NCC for more than 17 years as a donor and board member.
In his video, he recalls the joys of summers spent outdoors with his grandparents in P.E.I. and invites Islanders and Atlantic Canadians to help conserve the region’s special places by supporting the Nature Conservancy of Canada.
An abbreviated version of the video message will air in 30-second public service announcements in Atlantic media over the next several months, as well as on social media platforms.
The full three-minute video story can be seen on the Nature Stories webpage: www.naturestories.ca