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Fall Flavours, shellfish festival get boost from P.E.I. food advocates

Local food advocates, from left, Shannon Courtney, Rebecca Sly, Ashley Condon, Alyssa Wooldridge and Stephanie McQuaid attended social media training at Peake’s Quay recently to prepare for September’s Fall Flavours festival. Missing from the photo are food advocates Via Reyes and Ilona Daniel.
Local food advocates, from left, Shannon Courtney, Rebecca Sly, Ashley Condon, Alyssa Wooldridge and Stephanie McQuaid attended social media training at Peake’s Quay recently to prepare for September’s Fall Flavours festival. Missing from the photo are food advocates Via Reyes and Ilona Daniel. - Contributed

A group of 12 social media savvy Islanders with a passion for local food have been recruited to help build awareness of the P.E.I. Fall Flavours Festival and P.E.I. International Shellfish Festival.

The newly-formed group, which includes Islanders from all walks of life such as chefs, food producers, entrepreneurs, social, social media influencers, farmers and artisan producers, has been tasked with sharing their local food stories on social media.

The team will also participate in various social media takeovers in the leadup to the festivals and at select festival events.

The local food advocates will receive training in specific areas related to social media, including photography, increasing engagement and creating content for different platforms. The team will take part in a hands-on food tour this month, allowing them the chance to practice what they’ve learned. They’ll also get behind-the-scenes and early access to select Fall Flavours and shellfish festival events.

Upon completion of the program requirements, the advocates will be given tickets to attend Forage P.E.I. A new two-day food symposium taking place in October, Forage P.E.I. will bring together leaders and innovators in the local food industry for a series of thought-provoking panel discussions, cutting-edge industry seminars and a keynote from chef Amanda Cohen of New York City’s Hard Candy. The symposium will be capped off with a five-hour progressive meal at the Inn at Bay Fortune with host chef Michael Smith.

“I was delighted to be invited to be a local food advocate,” said Rebecca Sly, a U.K.-born chef that now calls P.E.I. home and works as an assistant chef with the Culinary Bootcamps.

“We are holding one of the world’s best-kept foodie destinations in the palm of our hands here on Prince Edward Island. I want to shout it from the rooftops and show the world what we have to offer. I am hoping this role will help me to become more involved within the local community, help to support the local food scene and spread the word on Canada’s Food Island.”

The other advocates joining Sly for the pilot program are Al Douglas, Alyssa Woolridge, chef Ilona Daniel, Jeff McCourt, Stephanie McQuaid, Shannon Courtney, Tyler Gallant and Christine Murnaghan, Via Reyes, Suzanne Scott, Bryan Maynard and Ashley Condon.

For more information and to follow the advocates as they share their food stories, visit peishellfish.com or fallflavours.ca.

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