Two teams from the university’s School of Business had excellent showings at the recent Inter-Collegiate Business Competition (ICBC) at Queens University in Kingston, Ont.
ICBC is Canada’s longest-running undergraduate business case competition, with participants competing in eight divisions – accounting, business policy, ethics, debate, finance, human resources, marketing and management of information systems.
One of UPEI’s teams placed first in the marketing division while a second team came in third in ethics.
UPEI’s case teams competed in a preliminary round in October against dozens of teams from around the world. Students were presented with a case of real-world problems faced by a business and were tasked with providing a written analysis and solution. UPEI’s strong showing in the fall earned it an invitation to participate in the final round in the marketing and ethics categories.
“It is amazing that both teams were so successful,’’ said Juergen Krause, dean of UPEI’s School of Business. “This is an exceptional achievement.’’
Teams had less than six hours to prepare with no access to the Internet. They had 15 minutes to present their solution to a panel of judges, including academic and industry professionals, followed by a question-and-answer period and defence of their recommendation.
UPEI’s marketing team, made up of fourth-year student Hannah Dawson, business marketing specialization, and fourth-year student Cullen Mullally, finance specialization, competed against teams from the University of Toronto, University of Alberta, University of Regina and Wilfred Laurier University.
“ICBC was a great social and educational experience,’’ said Mullally. “It was very well organized and allowed us to develop new friends and acquaintances that I’m sure will last a long time.’’
Dawson said having the support of their program co-ordinator and numerous professors who helped train them made all the difference.
The ethics team, made up of fourth year accounting students, Kate Kinsman and Harrison Wood competed against teams from Calgary University, Concordia University, University of Alberta, University of Vermont and Saint Mary’s University.
“Not only did we have the chance to grow within our particular disciplines, we were given the opportunity to learn from industry professionals in all areas of business,’’ said Kinsman.
Wood said two podium finishes is a testament to the quality of UPEI’s business program.
Track record
How UPEI’s School of Business has done at the ICBC:
- 2016, third in marketing
- 2015, third in business policy
- 2013, first in ethics
- 2012, second in ethics
Two teams from the university’s School of Business had excellent showings at the recent Inter-Collegiate Business Competition (ICBC) at Queens University in Kingston, Ont.
ICBC is Canada’s longest-running undergraduate business case competition, with participants competing in eight divisions – accounting, business policy, ethics, debate, finance, human resources, marketing and management of information systems.
One of UPEI’s teams placed first in the marketing division while a second team came in third in ethics.
UPEI’s case teams competed in a preliminary round in October against dozens of teams from around the world. Students were presented with a case of real-world problems faced by a business and were tasked with providing a written analysis and solution. UPEI’s strong showing in the fall earned it an invitation to participate in the final round in the marketing and ethics categories.
“It is amazing that both teams were so successful,’’ said Juergen Krause, dean of UPEI’s School of Business. “This is an exceptional achievement.’’
Teams had less than six hours to prepare with no access to the Internet. They had 15 minutes to present their solution to a panel of judges, including academic and industry professionals, followed by a question-and-answer period and defence of their recommendation.
UPEI’s marketing team, made up of fourth-year student Hannah Dawson, business marketing specialization, and fourth-year student Cullen Mullally, finance specialization, competed against teams from the University of Toronto, University of Alberta, University of Regina and Wilfred Laurier University.
“ICBC was a great social and educational experience,’’ said Mullally. “It was very well organized and allowed us to develop new friends and acquaintances that I’m sure will last a long time.’’
Dawson said having the support of their program co-ordinator and numerous professors who helped train them made all the difference.
The ethics team, made up of fourth year accounting students, Kate Kinsman and Harrison Wood competed against teams from Calgary University, Concordia University, University of Alberta, University of Vermont and Saint Mary’s University.
“Not only did we have the chance to grow within our particular disciplines, we were given the opportunity to learn from industry professionals in all areas of business,’’ said Kinsman.
Wood said two podium finishes is a testament to the quality of UPEI’s business program.
Track record
How UPEI’s School of Business has done at the ICBC:
- 2016, third in marketing
- 2015, third in business policy
- 2013, first in ethics
- 2012, second in ethics