Top News

Atlantic Lottery invests $1.1 million in festivals around the region

Jeff Squires, CEO of Whitecap Entertainment, the company that produces the Cavendish Beach Music Festival, attended the recent news conference where Atlantic Lottery officially launched its 2018 festivals and events sponsorship program.
Jeff Squires, CEO of Whitecap Entertainment, the company that produces the Cavendish Beach Music Festival, attended the recent news conference where Atlantic Lottery officially launched its 2018 festivals and events sponsorship program. - Contributed

The senior vice-president of the Cavendish Beach Music Festival says sponsors like Atlantic Lottery help pay for bands and infrastructure.

Kim Doyle said the upcoming festival will be the 10th year they’ve worked with Atlantic Lottery.

“Atlantic Lottery really helped us get on the map,’’ Doyle said. “They understand that this is about the fans and the community and they are always working to help us make it better.’’

Atlantic Lottery officially launched its 2018 festivals and events sponsorship program in Moncton, N.B. Over the past five years, Atlantic Lottery’s sponsorship program has invested more than $1.1 million into community-focused festivals and events that celebrate Atlantic Canada.

Atlantic Lottery also supports the Tyne Valley Oyster Festival.

“We are very fortune to have the support to pull this off in a rural area,’’ said Adam MacLennan, vice-chairman of the oyster festival. “The economic impact of having 6,000 people a day flock to the community just to come see the events is a major boost.’’

MacLennan said when they started the goal was to do something for the community.

“In 2017, we were able to pay off the mortgage of the local arena and we hope to do more this year,’’ MacLennan said.

Every year, 100 per cent of the lottery’s profits are returned to the region to support and benefit local communities. In the past five years, the lottery has supported more than 600 events and helped create community celebrations for more than 1.3 million people.

Recent Stories