H&M commits to opening P.E.I. store this fall

Published on March 30, 2016

Plans to fill part of former Target space in Charlottetown Mall

H&M, one of the world's largest fashion retailers, is getting set to open a store on P.E.I.

H&M (Hennes & Mauritz Inc.) said in a statement issued Wednesday that it plans to be ready this fall to move into a part of the former Target retail space in the Charlottetown Mall.

"We are thrilled to announce our upcoming opening in Charlottetown as part of our continued expansion in the Canadian market," stated Toni Galli, country manager of H&M Canada. "We have been waiting for a great location in Prince Edward Island and are very happy to have finally found one."

LINK: H&M history from start in Sweden to world-wide fashion giant.

Shoppers in the mall Wednesday were also thrilled.

"It's everywhere else, so now that it's here, it's awesome," said Jack MacFadyen of Charlottetown. "They are the best clothes I ever had, ever."

He knows the store will offer a different style of clothing than other Charlottetown stores and be a bigger retail space.

"The prices are lower than other places," he said.

His father, David MacFadyen, is happy about the opening, too.

"I'll save money from (my family) not going across the (Confederation Bridge)," he said. "The more they bring here, the less reason for us to go (to Moncton) and we can spend more here."

Blake Jamieson and Richelle Carpenter were in town Wednesday from their home in the Souris area.

Carpenter said she knows it as a clothing store with women's, men's and children's sections in the one retail space.

"It's really good for it to come to Charlottetown because it will get more people in here because it is a really popular store," she said.

She, too, has H&M clothing in her wardrobe that she got while travelling.

Carpenter said the fashion category of H&M would be "trending yesterday," which she said would not be leading edge but more up-to-date than most of the current clothing stores in Charlottetown Mall.

"I have never bought their clothing before, but I want to try," said shopper Thu Ngo out with her family. "I heard they are opening here and I am excited."

Back in mid-December, The Guardian reported on rumours that the owners of the Charlottetown Mall were bringing in two well-known retail stores.

Sources told The Guardian at the time that H&M was coming but also American retailer Bath & Body Works. There is no official word yet on the arrival of Bath and Body Works.

RELATED: H&M, Bath & Body Works rumoured to be heading to Charlottetown

First started in Sweden, H&M entered the American market in 2000 and then the Canadian market in 2004. Today, there are 77 stores Canada-wide, says the announcement issued Wednesday. Through its stores, H&M said it offers a range of product that includes latest trends and "inspiration for customers to create a personal style."

H&M stores says its shelves are refreshed daily with new items.