Islanders pitch their products to Dragon’s Den producers

Published on March 20, 2016

Paul Smith cooks up some chicken in his special OISHI sauce in front of the Dragon’s Den producers recently for a chance to get on the show. 


Paul Smith has been creating a special sauce for more than 10 years and recently he put it to the test.

Dragon’s Den made its audition stop in Charlottetown, and Smith got the chance to show off his OISHI sauce to producers for a chance to pitch his product on the popular television show.

Smith, of Cardigan, says the opportunity to be on the show is not only about getting the endorsement or funding from one of the dragons, but also about his product succeeding on a higher scale like he knows it can.

“This product would be huge internationally if someone had the money to market it. That’s what it boils down to in the end. It’s about building the team. I don’t have an ego involved here,” he said.

“All in all, I think they liked the product. It’s a wonderful recipe, it’s healthy and people love it. I’d love to see it find its place.”

Don Cook is an associate producer with Dragon’s Den and in the four cities he has travelled, he says h has seen a wide gamut in terms of ideas and levels of development.

“I’ve seen everything from someone who has come in with an idea and a little bit of a prototype to a company that’s making millions of dollars a year. But we encourage that,” he said.

“We encourage people to come that have all different kinds of ideas.”

Kelly Galloway came to the auditons to pitch her product, the Septic Sitter - an early warning alert system for septic tank users.

She’s been in the industry for quite some time, so she believes she brings experience that not everyone else might have.

“It makes it a bit easier when you’ve pitched quite a few times and it helps to know a lot about the industry that you’re developing a product for.”

To be on the show would be a great opportunity and would greatly improve any business, no matter what stage it’s in, she said.

“The exposure alone would make it worth being on the show. It would be a winning situation.”