Producers of Anne and Gilbert – The Musical say partnering with other “Anne”-related products has been good for business.
Anne-related businesses are learning this year that being kindred spirits is not only good for the soul, it is also good for their bottom line.
Five Anne-themed business have put together a new package that allows visitors to go to all five attractions for one price.
The five Anne atttractions are Avonlea Village, Green Gables Heritage Place, The Site of Lucy Maud Montgomery's Cavendish Home, The Anne of Green Gables Museum and Anne & Gilbert - the Musical.
Operators say the success of the Anne of Green Gables package was so immediate, it caught some of them off guard.
George Campbell, owner of the Anne of Green Gables Museum, said he is seeing hundreds of package ticket-holders come through his doors.
“It proves that working together -- being kindred spirits -- is good for everybody," Campbell said in a news release. "We know that over 20 per cent of first-time visitors coming to the Island come because of Anne of Green Gables. This package helps them see all five of our attractions.”
Avonlea Village manager Sheela Curley noted, “By working together we make it likely that all of our attractions increase their sales. What this does is get Anne lovers to commit to seeing all five of our attractions, when in some cases they may have only chosen to visit three or four of them.”
The Guild's production of Anne & Gilbert - The Musical has seen nearly one-third of its sales come from the package.
“It's proof that people love Anne, and those who love it, want as much as they can get,” said Alanna Jankov, executive director of The Guild. “Which is great for Anne & Gilbert, because it means we have very knowledgable audience members, most of whom already love Anne.”
One of the side benefits of the Anne of Green Gables package sales is that it often encourages visitors to stay on the Island just a little bit longer, because of their commitment to see five attractions. The extra time required can lead to more nights in hotels and more visits to restaurants and other bussinesses.
The Anne of Green Gables package is available by calling 1-877-566-3346 or by visiting www.AnneAndGilbert.com.