New bakery yummy in name and offerings

Customers snapping up saffron cream puffs and other tasty treats

Jim Day
Published on June 7, 2014

Reza Nademi displays some of the tasty offerings from his bakery that opened in early April in Charlottetown.

©Guardian photo by Jim Day

Having ‘Yummy’ as the first name of a bakery sets the tasty bar rather high.

Yummy Naan Bakery in Charlottetown manages to deliver on the promise of lip-smacking baked goods.

Reza Nademi opened the bakery in early April on Pownal Street, filling the shelves with some of the traditional food of his homeland of Iran.

To date, Nademi has relied on word of mouth to draw customers to buy such delicious offerings as taftoon flat bread, saffron cream puffs, sweet shirmal, and barbari bread.

“Every day is more — every day is new people coming,’’ says Nademi in broken English. “The bread is fresh and the taste is different.’’

He came to P.E.I. in 2012 with his wife, Roya, and the couple’s son Ensandoost.

Nademi still has a successful security business in Iran, but his focus now is with building his bakery into a prosperous operation.

He starts baking at 5:30 in the morning and leaves around eight in the evening. The bakery is open seven days a week, from 11 a.m. to 6 p.m. with the exception of Friday’s 11 a.m. to 5 p.m. hours.

A friend and fellow countryman works for him as a baker. He also has a couple other employees working at Yummy Naan Bakery.

First getting the doors open was a bit of a challenge. Nademi needed to wait for nine months before equipment he imported from Iran received CSA approval.

Today, he imports plenty of saffron from Iran, a key, sweet ingredient in many of his bakery items.

The surface of land under saffron cultivation in Iran is two times more than the entire area of Belguim.

Saffron is derived from the dried stigma of the flower of the saffron crocus.

Nademi says his bakery’s most popular product is the Taftoon flat bread. His own favourite is whole wheat barbari bread.

He is pleased to be part of the multicultural food mix of downtown Charlottetown.

He is also hopeful many of bakery goods will eventually be sold in grocery stores as well as area restaurants. He is already supplying bread to one Charlottetown establishment.