Editor: I cannot believe how badly the golf/Tourism P.E.I. partnership dropped the ball in promoting our golf courses when a major event was held in our region last week.
The Web.Com golf tour (which is a stepping stone to the PGA) came to Nova Scotia last week for four days and all four rounds were shown on The Golf Channel. The tournament was preceded on Wednesday with a match between Canada and the Internationals, featuring the likes of Mike Weir on the Canadian team and Trevor Immelman on the International team.
During the round on Sunday, which was shown in its entirety, the announcers were constantly gushing over the beauty of Halifax and Nova Scotia as a whole. Video after video was shown during the round and the announcers kept referring to Nova Scotia as a "gem in paradise" and the golf courses as a "golfer's mecca."
There was even a segment on Sunday during the round featuring a chef preparing Nova Scotia lobster with the announcers glowing with praise for Nova Scotia seafood, such as lobster. Golf/Tourism N.B. got into the act by taking advantage of this event and showcasing some of their top courses.
Where was Canada's so call "#1 golf destination," P.E.I., during this event? Not a word, no advertising, absolutely nothing. There was not even an honorable mention! What a great opportunity missed when an event such as this was in our region, and shown all over North America. One would think with all the money being thrown around this year that some would be used to help promote our struggling golf courses during major events in the region.
Incidentally a Canadian won this event and in all probability will be rubbing shoulders with golfers like Mike Weir and Tiger Woods on the PGA tour next year.