Eastlink has now locked up agreements with the two major arenas in the province. The regional cable provider has had a name presence at Credit Union Place in Summerside for several years, with the main arena called Eastlink Arena.
Last week, Eastlink inked an even bigger deal involving the major junior Islanders and the Charlottetown Civic Centre which will be called EastLink Centre.
Eastlink has enjoyed a long relationship with major junior hockey in Charlottetown, broadcasting Friday night games from the Civic Centre for a number of years. So it certainly seems like a good fit for the company, the junior team, city and Civic Centre. The partnership was officially announced Friday night during the Islanders successful home opener.
Charlottetown Islanders’ president Peter MacDonald said the partnership would benefit all users of the Eastlink Centre for many years to come. He said the Islanders look forward to showcasing the team on Eastlink TV to further develop its brand and bring exciting hockey to their many customers.
The team president said the Islanders are pleased to partner with a company that shares the values of team owners in giving back to the community. EastLink has built a solid reputation for its community work in supporting QEH telethons, broadcasting Gold Cup parades, sports events, and televising council meetings and service club functions.
The cable company is also engaged in an intensifying battle with Bell Aliant for every bit of P.E.I. turf in the cable television, land telephone, cellphone and Internet business. Having such a powerful presence in the province’s two largest communities certainly positions the company to gain a competitive edge.