UPEI launches responsible drinking campaign

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Haley Doherty, UPEI residence life co-ordinator, along with students Eneshi Majebi, residence life adviser, and Nathan Hood, UPEI student union vice-president, place ‘Keep it Social’ posters on the UPEI campus.

Student union and P.E.I. Liquor Control Commission in partnership

The University of Prince Edward Island has partnered with its student union and P.E.I. Liquor Control Commission on a responsible alcohol consumption campaign called Keep it Social.

“We’re excited to launch this highly-visual and provocative campaign at UPEI, to build awareness and to start a dialogue about high-risk alcohol consumption and the associated harms,” said Haley Doherty, UPEI residence life co-ordinator.

The partnership started in Nova Scotia between the Nova Scotia Liquor Commission and Nova Scotia universities. It’s a branded, student-led, social responsibility initiative.

Discussions have begun to expand the program to New Brunswick and Newfoundland and Labrador.

The ‘social vs. sloppy’ on-campus campaign demonstrates normalized versus at-risk behaviour in situations relevant to students.

Keepitsocial.ca provides broader information around responsible use and behaviour. Visit any on-campus advertising placed in the UPEI residences, at the campus pub, The Wave, and throughout the W.A. Murphy Student Centre.

Organizations: University of Prince Edward Island, P.E.I. Liquor Control Commission, Student union Nova Scotia Liquor Commission

Geographic location: Nova Scotia, New Brunswick, Newfoundland and Labrador

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