Deck at front of Ise’s (Interactive Sports Entertainment) Montague
MONTAGUE — The acquisition of a liquor licence for a sports and entertainment outlet here may have difficulty sinking the eight ball.
A battle over booze is shaping up as Ise’s (Interactive Sports Entertainment) Montague is seeking to serve alcohol on its brand new deck.
The operation at the Down East Mall has already built a new wooden deck on the front of the establishment and has gone to the town seeking support for an application to serve liquor outside. The issue raised a flurry of comment here Monday night and the six elected officials are firmly divided on the matter.
“I’ve already heard from people who are against this because it’s too close to some homes,’’ said Coun. Wayne Spin.
Similar concerns were acknowledged by Coun. John MacFarlane and Deputy Mayor David Mabon. However, Coun. Jim Bagnall and Debbie Johnston said more information should be determined before final voting next month.
The new deck borders on the parking lot of the shopping mall, but plenty of residential homes border the back of the mall operation and may be in close enough proximity that homeowners fear excessive late night noise throughout the summer.
“Our plans for our licence deck are to offer the best experience to our customers,” said Ise’s manager Matt Robinson. “We have a wide range of customers of all ages from many places ... and we hope our deck will attract more business for us and for the town as well.”
Ise’s menu currently sells pizza by the slice and is adding a hot dog cooker. It offers bar service, sports watching and pool tables and has recently expanded into having live bands on weekends.
“We are looking into ovens to upgrade our menu into more of a pub menu,” Robinson confirmed.
“I’ve had someone approach me about this deck licence and they weren’t happy,’’ said Mayor Richard Collins. “I suspect I will hear from a lot more.”
The issue was discussed at committee of council and will now go to the July council meeting in an apparent deadlock. If the vote is tied again on July 14, Mayor Richard Collins faces the task of casting the deciding vote.