Country music fans frustrated by Cavendish Beach Music Festival ticket delay

Dave Stewart
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Music festival officials say tickets en route by email

Delivery of Cavendish Beach Music Festival tickets has been delayed because the festival has been working with a company on a new piece of technology for fans this summer.

Darren Whelan of Fredericton, N.B., can’t wait for the country music to start but he’s growing frustrated with the long wait for tickets.

Like countless fans, Whelan purchased two tickets to the Cavendish Beach Music Festival online and was told he would receive them in May. He was still waiting when The Guardian spoke to him by phone last week. Concertgoers were expected to have their tickets via email by the time this story went to press.

“We ordered ours over three months ago,’’ Whelan said. “The first thing that caught me off guard was anytime you order a ticket online for a concert nowadays you print the ticket off. That’s pretty common.’’

Whelan isn’t the only frustrated fan waiting for tickets, judging by comments on the festival’s Facebook site.

“So, when will we be getting our tickets?’’ asks Makayla Samantha Scanlan. “When I ordered mine it said we would get them in May; it is now June.’’

And there are more comments like that one.

Jeff Squires, president of the Cavendish Beach Music Festival, said the delivery of tickets was delayed because the festival has been working with a company on a new piece of technology for fans this summer.

Squires said anyone who purchased tickets online should be receiving an email with a barcode very soon. In fact, many might already have received that email.

That barcode is then taken to the site where concertgoers will be given a bracelet — but it’s not the same type of bracelet fans have worn in the past.

This one will be outfitted with RFID technology — radio-frequency identification. Similar technology has just been introduced at Walt Disney World in Orlando, Fla., for the public.

“Yes, there has been a delay in getting the tickets out but the whole goal is that we’re taking the level of technology and the interaction with the consumer is just going to a whole other level,’’ Squires said.

Fans will have the option of registering their personal information on Facebook. Those who do will have the opportunity to interact with friends and the artists. For example, rather than taking a photograph at the site and posting it to Facebook, simply tap the chip and the photo will automatically post itself.

“It’s making it easier for people to do things they’re already doing,’’ said Kim Doyle, sales and marketing manager for the festival, adding that the chip technology will also make it easier to get into the site.

Doyle stresses fans are under no obligation to register their personal information. It’s completely optional.

But, for those who do register on Facebook, an added incentive is that one lucky person will drive away with a 2014 Chevrolet Cruze.

Whelan said he’s happy to year the tickets are finally en route.

“Hopefully they follow through on that,’’ he said. “It’s a great way to vacation (on P.E.I.). There’s a lot of bands I’m looking forward to seeing.’’

dstewart@theguardian.pe.ca

Twitter.com/DveStewart

Organizations: Walt Disney World

Geographic location: Fredericton, Orlando, Fla.

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Recent comments

  • Complaining
    June 10, 2014 - 07:02

    I have never seen so much whining from people ..negative thoughts bring negative measures positive thoughts bring positive measure . I sure wish people would stop complaining over such little issues.

  • Janice Martell
    June 09, 2014 - 16:46

    They were later than expected but they have arrived

  • The Observer from Stratford
    June 09, 2014 - 09:59

    So now we can't even buy tickets without becoming part of some advertising database or online surveillance. I don't care for using Facebook (no business will ever be a friend of mine), stupid contests, nor even taking pictures with the performers. I just want my tickets! But wait a minute. RFID tags? Are we dogs now? I hope everyone is aware that such tags make it possible to track your movements. I'm not sure I'm interested in that level of potential snooping into my activities. The sellers should have explained their "wonderful" new system before I bought my tickets. I probably wouldn't have.

    • Then Don't Go
      June 09, 2014 - 13:22

      Then please don't go. There... problem solved!

    • Reasonable
      June 09, 2014 - 14:17

      Do you have a cellphone? If so, you might as well ditch that too, because you are sending metadata (including your position) to multiple different sources every moment that it's on. Cavendish, on the other hand, is probably not interested in such information. Stop complaining just for the sake of complaining, or sell your ticket. Easy.

    • The Observer from Stratford
      June 09, 2014 - 20:24

      Note to Reasonable. No I don't have a cell phone. I've never seen the need to be in touch with anybody on a constant basis. Yes I could sell my tickets but my point was that all customers should have been told before buying that the organizers were going to use RFID technology. That might have changed my purchasing decision. Google it on the internet. I'm not the only one who is concerned about the security aspects of RFID and its potential for misuse.

    • Reasonable
      June 10, 2014 - 11:11

      Again, though: Cavendish is probably not interested in anything you are concerned about. They have your money - that is all that matters to them. They don't care about where your location is or honestly anything else. RFID technology makes things such as event admission much easier and more streamlined for both the event and the consumer.