More than 92,000 burgers sold during P.E.I. Burger Love campaign

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This year, there are 54 participating restaurants cooking up gourmet burgers with the hopes that their culinary creation will be crowned Prince Edward Island’s most loved burger.

The annual P.E.I. Burger Love campaign has paid off for Island beef producers and restaurants with more than 92,000 burgers sold across the province in April.

That amounted to more than $1,159,000 in burger sales and an estimated economic impact of $1.8 million.

In a news release, Brian Morrison, chair of the P.E.I. Cattle Producers, said the campaign was a success and was discussed a lot during April.

“We couldn’t be happier to have the focus on P.E.I. beef and other local ingredients.”

The number of burgers sold in April was a big increase over previous years, including the campaign’s first year during which the participating restaurants sold 5,517 burgers.

Sales from this year’s campaign were about double those of last year and amounted to 42,000 pounds of beef.

This year’s winner of the most loved burger was Sims Corner in Charlottetown with The Gatsby, which will remain on the restaurant’s menu for one year.

 

Organizations: P.E.I. Cattle Producers, The Gatsby

Geographic location: Iceland, Charlottetown

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Recent comments

  • What is......
    May 08, 2014 - 07:01

    What is really pathetic is the large number of small people who feel soooooo self important that they criticize others for eating burgers and criticize one of the most successful advertising campaigns in the history of the Island. Are Islanders stupid or are they just ignorant? Not bright enough to figure out that this is a promotion to increase business in the OFF season. Not a promotion to sell burgers at a time when restaurants are already busy. Not bright enough to know that there are many many people who are not overweight and still eating burgers. Not bright enough to know that cows are going to die regardless of this promotion. Small people who don't give a damn about anything other than their own narrow agendas.

  • gordo
    May 07, 2014 - 19:52

    Ya really,wine wine,never ends

  • PayDay
    May 07, 2014 - 17:20

    Do you people get paid to complain? You should because you're really good at it.

    • therod
      May 08, 2014 - 08:11

      I think some people just love to share in their misery.

  • charles
    May 07, 2014 - 16:49

    Great news for the Island. Make sure to buy a large order of fries with that. Lets make the potato producers happy as well and stay the most obese province in Canada.

  • same story
    May 07, 2014 - 16:15

    That is a lot of dead cows . A lot of suffering and green house gases went into burger love . Gentle Isle , cow killer more like it!

  • In shape
    May 07, 2014 - 16:01

    With the amount of FAT Canadians around these days this type of so called event should only be held for a day, maybe two. You won't be calling it burger LOVE when you're laying in a hospital bed dying from a heart attack / artery blockages. Seems to me that being physically unfit/obese is the cause of most illnesses these days..... (high blood pressure, diabetes, high cholesterol, heart disease, cancer and the list goes on). Forget burger love, change the name to cardiac arrest month!

    • Downtown Dougie
      May 07, 2014 - 18:52

      I think being overweight and have the option to choose to eat what you want is likely preferential to your holier than thou attitude that just doesn't belong on a good news story. How about you start a blog about fitness and healthy eating, post the link in a comment and watch the "site visits" counter sit on zero until the end of time.

    • wog
      May 08, 2014 - 09:38

      No doubt its a great promotion and an economic boom for businesses. Both good things. But pushing high fat burgers with a days worth of calories and likely enough saturated fat to clog a sewer drain isn't good marketing for peoples health, eating habits or the environment. Why not try a promotion that challenges chefs to make extremely tasty, yet lighter, burger alternatives without resorting to every high fat additive possible? Or even consider it as an additional category to the event? A little social health conscience wouldn't be the end of the world and may even appeal to more people.

  • don
    May 07, 2014 - 13:30

    92,000 sold wow. just think how many would be sold if you held this burger event during the summer season with the tourist here? no one is thinking . you want people to taste island beef etc and yet you do not see.

    • huh
      May 07, 2014 - 21:47

      but again, the point is to improve business during a lean month. Restaurants are already busy during tourist season. But, no matter what alternative view is presented to you, there is no circumstance where you would ever have the prunes to say "I never thought of that" or better yet "I was wrong".

    • point and match
      May 08, 2014 - 06:56

      huh pretty much schooled you there don. congrats to all the restaurants and beef producers, one of the best promotions I can remember. Hope it gets even bigger next year.