© Guardian photo
Agriculture Minister George Webster
Agriculture Minister George Webster says the success of P.E.I. Burger Love this month “is nothing short of amazing.’’
Fifty-four restaurants across P.E.I. are participating in the April beef bonanza.
In the P.E.I. legislature on Wednesday, Webster praised the P.E.I. Cattle Producers Association for initiating the campaign.
“Not only is it raising awareness about the high quality of Island beef, the campaign is a great boost for the beef industry and our local restaurants,’’ the minister said. “One restaurant, which is new to the campaign this year, sold more burgers in the first five days then they did the entire month of April last year.’’
He said burger love is also a boost to industries such as food suppliers, including cheese providers and hog producers, all of which are seeing increased sales.
“I want to commend our chefs for coming up with burger creations that are causing lineups out the doors at many of our Island restaurants.’’
Webster said people are even travelling to P.E.I. to sample a burger, or seven.
“One couple from Moncton were here 48 hours and tried seven burgers.’’
P.E.I. Burger Love has also been promoted internationally through Food and Wine Magazine.