Eastlink Centre expects Shania Twain tickets will be hot item Friday

Dave Stewart
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Shania Twain performs at The Colosseum at Caesars Palace in Las Vegas, Dec.1, 2012.

Staff at Charlottetown’s Eastlink Centre are bracing for a busy day on Friday when tickets to Shania Twain go on sale to the public.

There were a limited number of tickets sold to sponsors on Thursday but sales to the public begin Friday at 10 a.m.

Dave McGrath, general manager of the Eastlink Centre, says they’ve taken steps to try and make sure the computer system doesn’t crash with the demand.

A major software and hardware upgrade has been made to the ticketing system this week, giving the Eastlink Centre more capacity to handle traffic and greater speed.

“The new software program is to make sure that the speed is there,’’ McGrath said.

Shania Twain will perform at the Charlottetown Event Grounds on Saturday, Aug. 30. The grounds are operated by the Eastlink Centre. Ticket sales will be capped at 28,000 based on the provincial fire marshal’s inspection of the site.

The new ticketing system that will be used Friday and going forward was given a test-run in Boston.

“It went very, very well. We’re working with the company and there has been some successes with it so we’re hoping for the same thing (Friday).’’

McGrath is asking those trying to buy tickets on Friday to be as patient as possible.

“The tough part is that initial spike at the start of the sale where could potentially have 20,000 . . . to 60,000 people trying to get on the system. We’re just asking people to be patient so they can work their way through.’’

The company that’s helping the Eastlink Centre upgrade for the Shania sale has had representatives in Charlottetown all week working on and monitoring the system.

McGrath also suggested people looking for tickets online set up an account in advance. Having mailing and billing information already in the system will speed things up on Friday.

McGrath said staff will be manning the phones on Friday and three ticket windows will be open for walkup sales.

“It will be interesting to see exactly what the walkup will be. Traditionally, walkup isn’t what it used to be in the old days. Now, with computers and technology, we figure the computer probably will be our No. 1 (area) where people are shopping. No. 2 will be phones and walkup will be three.’’

These are busy times for the arena. It’s just coming off the Jack Frost Festival, has been going back and forth between Island Storm playoff basketball games and the QMJHL’s Charlottetown Islanders. It has the Shania sale and the P.E.I. Home Show getting underway Friday.

“We’re in the thick of it. It’s part of our business plan. We’ve been looking at different businesses and how to increase (traffic in the arena and trade centre). Now, with the event grounds, it’s certainly what it’s all about.’’



Organizations: Eastlink Centre

Geographic location: Charlottetown, Boston

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Recent comments

  • RMB
    March 07, 2014 - 10:10

    Shania Twain has been one of the biggest acts in Vegas, 'The Entertainment Capital of the World' for the last number of years. Suddenly PEI is above that; get your head out of sand folks. This is not the Upper West Side or Orange County, This is PEI a province divided into 2 economic zones for employment insurance. Enjoy the Show!

  • Just Wondering
    March 07, 2014 - 09:04

    What happened to the great and best country music when you could sing and dance along with it? This Shania Twain GARBAGE.....nah.....what a waste. It's not Country, it's more like back-hills-rock-rap. All the instruments are out-of-tune.

    • Tmac
      March 07, 2014 - 09:59

      "Just wondering" why you'd take the time to search and read a Shania Twain article if you despise her music... 28,000 ppl that will be at the concert think otherwise

    • Cyril
      March 07, 2014 - 10:31

      As if you can't sing and dance along with Shania Twain!!! I don't think you can consider Shania a "waste" considering she's been selling out shows for the last two years in Vegas and is already close to selling out in PEI! There is an obvious demand and PEI is thankfully supplying!!! You, as anyone, are entitled to your opinion "Just Wondering" but please try expressing it without putting down others. If you want PURE country, go to the big multi day country concert in early July. What I don't understand is why people with only negative things to say read these articles and take the time to comment, if Shania doesn't do it for you, why read anything about her or the concert.

  • Spud head
    March 07, 2014 - 08:26

    Looking forward to re-selling for a decent profit!

  • Scott
    March 07, 2014 - 07:13

    I love reading the comments on the Guardian website, they are a great source of entertainment, but holy crap, do you people ever stop complaining?

    • haha nope
      March 07, 2014 - 09:35

      Complaining gets us through the winter.

    • don
      March 07, 2014 - 09:43

      what are talking about you are doing the same. but every time you open a paper or web site all you see is Eastlink Centre expects Shania Twain tickets will be hot item Friday. i hope it is a flop. so sick of see it you would think she is the only singer in the world.

  • Shania Who?
    March 07, 2014 - 00:12

    I predict total sales of just over 5,000 tickets. 28,000 is a HILARIOUS number for a washed up pop country musician, especially when it is being billed as the "headlining show of 2014 celebrations"

  • don
    March 06, 2014 - 21:47

    at last ch'town gets a real singer. but come on this is over kill. every time you turn around you see this ad why not post it on a road sign all over the island. and have a sky writer also.

  • got to see this
    March 06, 2014 - 21:01

    28,000 people on an asphalt postage stamp..should be fun..........

  • total bs
    March 06, 2014 - 18:00

    This is total bs advertising to make people think it is the hottest ticket in town so folks will feel they don't want to miss out. Even if it works as a pr stunt, we are not amused.