New Island products launched at Boston Seafood show

Mitch MacDonald
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Royal Star Foods Ltd. and True North Salmon Company unveil products with P.E.I. connection at Boston Seafood show

ACOA minister Gail Shea and Francis Morrissey, general manager of Royal Star Foods, at the Tignish-based company’s exhibit in the 2013 International Boston Seafood Show. The P.E.I. company unveiled a new all-natural lobster concentrate product at the show Sunday. Submitted photo

BOSTON, MASS. – Attendees at the largest seafood show in North America enjoyed a new twist on a well-known P.E.I. flavour during a product launch Sunday.

Royal Star Foods Ltd., P.E.I.’s largest lobster processor, unveiled a lobster concentrate product during the first day of the 2013 International Boston Seafood Show.

The Tignish-based company will introduce the concentrate, which can be used in items such as chowders and sauces, to the food service industry on P.E.I. this June.

“So far it’s been very pleasing, the response we’ve got,” said general manager Francis Morrissey shortly after the launch.

The product is 100 per cent lobster byproduct and is made from pieces of the shellfish that would have previously been thrown away, added Morrissey.

“It’s taking part of the lobster that is waste now and making it into a byproduct we feel is going to be very feasible,” said Morrissey, who added the product was developed with support from Canada’s Smartest Kitchen in Charlottetown, Innovation P.E.I., the Bio Food Tech centre, and Atlantic Canada Opportunities Agency (ACOA).

Federal ACOA minister Gail Shea, who led the Atlantic delegation of 19 businesses and organizations to the show, was at the launch of the new Island product.

“It’s tremendous. The flavour is unbelievable,” she said during a conference interview. “That’s real innovation and they (Royal Star) have to be congratulated. To take a product that was going into the harbour basically as waste and turn it into something that’s going to give you a return not just to the plant but to the fishermen as well… everybody wins.”

The three-day seafood show is recognized as the largest of its kind in the U.S. with a record setting attendance of more than 19,000 in 2012.

The event, which is held at the Boston Convention & Exhibition Center, also coincides with the New England Food Show.

Atlantic Canada’s seafood, aquaculture and fisheries industry exported $2.9 billion of product in 2012, making it one of region’s largest exports.

With approximately 60 per cent of that product being exported to the U.S., about 70 per cent ends up in New England.

However, Shea said the show is also an excellent opportunity for Atlantic Canadian companies to showcase product and make valuable contact with buyers from around the globe.

“Their presence here also reinforces the reputation Atlantic Canada enjoys as a source of top quality seafood,” Shea said.

For the eighth year, the four Atlantic provinces grouped together to create the “Atlantic Canada Pavilion” for a more cost-effective and visible way to promote the region.

While Royal Star’s launch was the highlight of the day for P.E.I. lobster, it wasn’t the only product with Island connections unveiled at the show Sunday.

New Brunswick’s True North Salmon Company, which has attended 27 of the seafood show’s 32 years, introduced three new products from their smoking facility in Charlottetown.

Those included a hot pepper smoked product, a new hot smoked product and a smoked trim product.

“Launching new products and innovations like these at a major event like the International Boston Seafood Show enables you to reach many potential buyers at once,” Shea said. “And I can tell you, these new products are all exceptional.”

Organizations: Royal Star, True North Salmon Company, Atlantic Canada Opportunities Agency Bio Food Tech Boston Convention Exhibition Center

Geographic location: P.E.I., New Island, Atlantic Canada BOSTON, MASS. North America Charlottetown U.S. New England New Brunswick

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Recent comments

  • joyce
    March 13, 2013 - 09:00

    Ralph Too lazy to work...you got to be kidding me...

  • only a joke
    March 11, 2013 - 19:38

    it's a little to late gail to try and make it look good after screwing everyone on the island with your EI vote

  • Bill Kays
    Bill Kays
    March 11, 2013 - 16:08

    GAIL SHEA cares nothing about the people. This product(s) was only pushed because the 3 usual suspects were in the line up, along with 1 new one - Canada’s Smartest Kitchen in Charlottetown, Innovation P.E.I., the Bio Food Tech centre, and Atlantic Canada Opportunities Agency (ACOA). Garth Staples, I disagree with your party politic statement. Both big political parties share the blame for our economic and environmental mess that we are in. I am sick of hearing about one party or the other. When is our population going to realize that we are given 2 or 3 choices at every election, but it makes absolutely no difference who we vote for because once they get into office they carry on the status quo. They do not start to renegotiate deals and contracts the previous gov made. You do not see them rolling back legislation the previous gov made. So the new gov must agree with the old gov otherwise things would change. IS THERE ANYBODY OUT THERE?

  • ME TOO
    March 11, 2013 - 10:07

    I want to develop something also and I do not want to spend my own money on product research or advertising or travel. Does this make me an island business?

  • alfredd
    March 11, 2013 - 08:47

    to Johny Cash: I wish I could, - I would say tradition, whining, politicians loving to go on 'missions', ---I am sure PEI's Fishery minister was along for the ride.

  • johnny cash
    March 10, 2013 - 19:37

    Explain to me once more why we use taxpayers money to promote private sector products?

    • Ralph
      March 11, 2013 - 16:53

      Because it helps with unemployment. It helps to bring in workers from third world countries who have the desire to work. The 11% who are already here are to lazy to work.

  • Garth Staples
    March 10, 2013 - 19:14

    In spite of Liberal nonsense mouthing(Easter, Casey, Guardian) Gail works hard for PEI and delivers. When was the last time Casey and Easter delivered anything for PEI?

  • ED GALLANT
    March 10, 2013 - 19:02

    It's great to see Royal Star take the initative into developing new products.I am looking forward to using this new lobster based product when it is launched in June. Congratulations to both Francis and Royal Star.