A P.E.I. literacy program company may have turned down a big offer on the Dragons Den but Joelle MacPhee says Ooka Island Inc. walked away from the show with valuable exposure.
The company’s pitch, shown on CBC’s popular reality business show Sunday night, drew strong praise from all five Dragons.
Dragon billionaires Jim Treliving Bruce Croxon teamed up to offer an investment of $1.5 million for 50 percent of the company.
Giving up half the company seemed too steep a price so a deal could not be reached.
Still, the national coverage will only help a company that has already been making noise with their adaptive online early literacy program.
“We knew we had a groundbreaking product, which is already helping kids learn to read in 22 countries around the world,’’ said MacPhee, Ooka Island’s director of reading partnerships.
“Receive a generous offer from not one, but two Dragons serves as validation for the tremendous potential for the Ooka Island Adventure series.’’
Formed in 2008, Ooka Island has combined science-based reading methods with dazzling 3-D imaging to develop the only comprehensive early literacy program offered exclusively through technology for children age three to seven.