Charlottetown police are taking their message about impaired driving on the road, literally.
New artwork sported by a Charlottetown Police Services van clearly identifies the destination of those apprehended for impaired driving.
The image of a jail cell appears with the text "Impaired drivers end up in here."
“It is no secret that police across the Island are dealing with an increased number of preventable offences due to impaired driving," explained Charlottetown Police Chief Paul Smith. "We want to raise awareness around this issue and underscore the consequences of this crime."
Recent statistics show an increase of 7 per cent in impaired driving convictions in 2012 in the greater Charlottetown area. Those spending time in the downtown area will notice increased and targeted patrols as part of the campaign to reverse this trend.
The Prince Edward Island Liquor Control Commission (PEILCC) is a partner in the police vehicle artwork.
“This is one of many ways the PEILCC promotes the need for responsible use of its products in order to prevent needless accidents," said Robert Henderson, minister responsible for the P.E.I. Liquor Control Commission.
“This is an important initiative and collaboration between our police service and the Liquor Control Commission. It reinforces the importance of responsible use, a message essential to achieving a safer community,” said Coun. David MacDonald, chair of the city's protective and emergency services committee.