Cody Cudmore wants to see even more money flow to fight cancer through his Flow line of clothes.
Last year, Cudmore and his friend Ben MacDonald turned to their fledgling clothing business for a little philanthropy.
They came up with a design for a special run of T-shirts to sell during Breast Cancer Awareness Month in October.
All $785 in proceeds raised from the project went directly to the P.E.I. division of the Canadian Cancer Society.
Cudmore, 19, is shooting higher with his shirts this time around. He would like to raise at least $2,000 for the same cause.
The clothing will be sold throughout October at ROOTS at 156 Queen St. in Charlottetown. Shirts will also be sold at the Summerside Capitals game Oct. 9 at Credit Union Place, from Oct. 11-13 during the Colonel Gray Wall of Fame Cup, at the Cari Complex on Oct. 12 during the UPEI Panthers’ tilt against the Moncton Blue Eagles, and again at Credit Union Place Oct. 21 for the Capitals’ game versus the Truro Bearcats.
The shirts are dark pink with a light pink ribbon on the front simply sporting the word “Fight’’. On the back of the garment is a small logo reading Proud Supporter: Canadian Cancer Society.
“Now in our second year, we look to better our donation from last year,’’ said Cudmore.
“One hundred percent of the proceeds will go straight to the Cancer Society.’’
The product can also be ordered online at www.islandflowclothing.com.