No changes coming to mall layout

Dave Stewart
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Despite rumours, Target is not expanding to front doors of Charlottetown Mall

Charlottetown's Target store will not expand past the current Zellers footprint in the Charlottetown Mall, says mall administration.

No major changes are in store for the Charlottetown Mall, despite rumours to the contrary.

Susan Campbell, property administrator with the mall, said Thursday Target will not be expanding out to the main doors of the mall.

The rumour has been making the rounds lately on social media sites and mall administration has been fielding questions on it.

"There are lots of rumours and people keep coming to us,'' Campbell said.

Zellers will be closing in March when renovations will begin for Target but work won't be going past the existing Zellers footprint. It measures 108,000 square feet.

"That's not what's happening. There really aren't any major, major changes going to be happening. We're hoping that we get to fix up our mall a little bit more but other than that (no changes).''

About the only thing that looks different inside the main doors is that Eastlink has removed its kiosk and is now operating out of a larger location down by the Mount Edward Road entrance.

"They moved because we were told that they wanted to get into selling cellphones so that's why they wanted a bigger showroom area."

Zellers plans on holding a liquidation sale for the last three months of its operation so expect prices to get slashed before Christmas.

Target's website says the department store in the Charlottetown Mall will be opening winter 2013 but it's looking more like the opening will happen in November next year.

Target will look quite a bit different than Zellers. More than $10 million is going into renovations.

"They've had their engineers . . . just going over all the logistics of construction and how they're going to start,'' Campbell said.

Organizations: Zellers

Geographic location: Mount Edward Road

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Recent comments

  • Really??
    September 14, 2012 - 10:10

    @Please Renovate- Summerside has a nicer mall?? Where? They only have one- the County Fair Mall and it's as bad or worse than the Charlottetown Mall. It's like a strip mall with an indoor walkway!

  • Calendar
    September 14, 2012 - 08:00

    Reader - the first day of winter is December 21st. November is still the autumn season.

  • Reader
    September 14, 2012 - 07:10

    isn't winter 2013 the same as November 2013? The last time I checked November was winter...

    • Andy Adams
      September 14, 2012 - 08:05

      Winter doesn't begin until Dec 21; I'm jist saying. But really, we need another department store in the area. I hate to say it, but, I wish KMart would come back. If we had a large Island Store like "Holmans" back on the scene that would be good too. Now all we are going to get is mass produced trinkets - made God knows where - and sold by Walmart. Of course, there will be Walmart. We can always shop at Walmart. I can only put so many lawn items out in front of the house from "Dollarama". Sears could rise to the occasion, but that is unlikely, as they sell a higher brand; more money please! Costco might bring some relief but that is just another big box store. Perhaps Kent's, which is at least locally owned, could expand their merchandise base to be more like a "department store" rather than just a home and building supply place. Oh well, it won't be as bad in Charlottetown as Summerside. No Target in Summerside or Zellars. Walmart, like a spreading North American weed will be there, waiting to eat Summerside alive! Shopping on-line is the way it will probably go; Island manufacturers and product makers get your stuff up on a website!!

  • Mark
    September 14, 2012 - 05:49

    If the mall wants to make changes, start towing people for parking where they are not supposed to be parked. The worst place is around the BMO and the mall entrance near the bank. It is tight at the best of times. There is a fire lane( which is clearly marked) there and the hydrant is located to the side and yet people still park there without consequence. I hope nothing ever happens because the fire rescue would have a hell of a time getting to them. Just a thought, but I know that the lazy security and management would never do anything. If they did, no cars would be there. Isn't it funny that most of the lazy people that can't walk from a parking spot are going to the spa. Ironic.

  • Please Renovate
    September 14, 2012 - 05:22

    Oh, would someone please renovate this mall already. It is a local eyesore and one of the most poorly designed malls in the maritimes. Summerside has a nicer mall that ours. Is time to put some money into the place and expand where necessary.. Iike upwards.

  • Prices Slashed
    September 13, 2012 - 23:02

    Actually, don't expect that much of a price slash before Christmas unless it's seasonal stock you're looking at (Left Over Patio, Halloween, Christmas Stock, etc.). The Liquidation sales don't actually start until Dec. 27th.

  • shopper
    September 13, 2012 - 21:30

    I hope there will be renovations to the mall its a joke if i was Target I would build my own store rio can dont put any effort into that place. Rumour around town is Target don't allow any kiosk stores where they are located.