Shania Twain concert in Charlottetown a year in the making

Dave Stewart
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Five-time Grammy Award winner to perform Aug. 30

Concert promoter Andre Hudon says it took a year and a bit of convincing to lure country superstar Shania Twain to Charlottetown.

The president and CEO of Donald K. Donald says two factors swayed the five-time Grammy Award winner — it was in Charlottetown and it was a special show to celebrate the 150th anniversary of the Charlottetown Conference in 1864 that led to Confederation.

“She is not touring. This is a special event, an anniversary celebration and that’s what appealed to her,’’ Hudon said following a press conference on Wednesday that confirmed Twain is coming to Charlottetown.

“She wasn’t looking for things to do,’’ said Debra Rathwell, senior vice-president of AEG Live, one of the world’s leading entertainment companies, “but this appealed to her.’’

In a prepared statement, Twain says “I am looking forward to returning to Atlantic Canada after 15 years and playing Charlottetown and P.E.I. for the first time,’’ Twain said. “I’m so excited to participate in this very special anniversary event.’’

Indeed, Twain hasn’t played a single show in Atlantic Canada since March 13, 1999 at the Moncton Coliseum.

“It’s been a year in the making, not only to get (Twain) involved (but) getting the city, getting 2014, getting the site, because the site has never held an event of this nature,’’ Hudon said.

Twain, who hasn’t released a studio album since 2002’s Up! is still a big ticket. She has two shows scheduled in July at the Calgary Saddledome and both sold out in minutes. She’s in the midst of a two-year run in Las Vegas.

The show takes place on Saturday, Aug. 30 at the Charlottetown Event Grounds during Founders’ Week so the concert will actually take place on the same week the Fathers of Confederation were meeting in town 150 years ago.

Based on parameters set out by provincial fire marshal Dave Rossiter and Charlottetown fire chief Winstan Bryan, ticket sales are being capped at 28,000. Those tickets are $89.50 for general admission and $179.50 for reserved grandstand seating. Those prices include taxes.

Premier Robert Ghiz confirmed the province is contributing $250,000 through the 2014 fund.

Charlottetown Mayor Clifford Lee said the show isn’t costing city residents one penny.

“Best part is the taxpayers of Charlottetown are not contributing any funds to the event. We will provide in-kind services, similar to what we would do for any other event in the city,’’ Lee said, noting that there will be additional costs incurred by the police department.

“Obviously (Twain) is one of the biggest names out there (and the fact that she’s) coming to small city of 35,000 people speaks volumes about what this city is all about.’’

Wayne Long, events development officer for the city, said it’s a real coup, especially over the Labour Day weekend when tourism traffic is traditionally slower.

“Without a doubt, an event of this caliber is going to create substantial economic tourism and cultural prosperity,’’ Long said, noting that 2014 will be a year full of celebrations and events.

Ghiz calls the concert “a once in a generation opportunity’’.

“What better way to celebrate this great historical event than hosting a world-class concert featuring one of the most successful musicians of all time,’’ the premier said.

Tickets go on sale Friday, March 7 at 10 a.m. They'll be available at Eastlink Centre and online at


Geographic location: Charlottetown

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Recent comments

  • Cc
    September 02, 2014 - 09:25

    Shania did awesome but the beer line up was terrible and the organizers could learn a lot from the cavendish country concert.

  • Cynthia Page
    August 26, 2014 - 20:51

    Wow so surprised at the negative comments. Shania is a Canadian we should be proud of. PEI is a beautiful province for many to go visit. Have you forgotten that people who will travel to your province will spend money at local business. Hotels are booked, restaurants will be full. Gas will be bought, and people will be shopping. Look at the big picture. Shania is not a has been she is an icon and her music is country with a pop edge.

  • Gary
    March 24, 2014 - 10:55

    Since you are not allowing lawn chairs on the site you have lost the sale of 8 tickets.How do you expect people in their 60's and 70's to stand there for 5-6 hrs without sitting?

  • Yolanda
    February 28, 2014 - 07:18

    The powers of politicians are truly frightening and awesome. Without any accountability millions are being spend thoughtlessly and foolishly, and there is not a thing, decent, intelligent hard working taxpayers can do about it. This is a sad and demeaning by- product of democracy, in the hands of stupid , ruthless politicians.

  • peter
    February 28, 2014 - 07:06

    With $ 250.000 of taxpayers money and ticket prices as mentioned, where does all that money go??? The taxpayers deserve an account of every event where their money is used. Any decent Premier basking in these announcements should produce a public account of where every cent went. Of course are out of luck here. We know that this whole 2014 is a crock and done only for fill the pockets of tourist operators and restaurant owner,- - and friends of the liberal party. I hope the taxpayers of PEI will boy cut this artificial event stuffed down our throat with money stolen from each and every one of us.

    • grover
      March 18, 2014 - 09:34

      Please. The restaurant and tourism operators, outside of the club that is, needs these type of functions to survive. Hard to say where every cent went 6 months before the show. Tax revenue is how the city will recoup their investment. What have you invested in PEI except to exacerbating climate change?

  • Sonny from East Tignish
    February 27, 2014 - 18:26

    "Premier Robert Ghiz confirmed the province is contributing $250,000 through the 2014 fund.".........does this mean the paper cheque comes from PEI and the actual expense is then invoiced to the Ottawa ATM machine? ......................What is the actual amount (in dollars or percentage terms) to be paid for by taxpayers on PEI and not invoiced to other Canadians in other provinces for a local civic event in Charlottetown?

    • Can't afford
      February 27, 2014 - 23:19

      I can hardly afford a can of soup esp with the EI changes , it nice that she's comming tho and I'm sure people from New Brunswick and Nova Scotia will come to see her .

  • The Observer from Stratford
    February 27, 2014 - 17:09

    Shania is a great performer but these prices are way too high for this market. Most who attend will be from OOP. I doubt that many locals can afford $89.50. $179.50 for a concert ticket is almost beyond comprehension for most Islander (or anywhere in Canada except maybe around Toronto). This is supposed to be the big wrap up event for 2014 celebrations. Unfortunately the message it is sending is that 2014 is for the rich and privileged.

  • how much
    February 27, 2014 - 07:51

    I can't help but ask how many $$ this concert will cost taxpayers. I do also feel the ticket prices are quite high considering her last album was Up! back in 2002.

  • Not country
    February 27, 2014 - 03:07

    Shania Twain is a has been from the 1990's. Is she too good for the Cavendish Beach Music fesitval? Is there something wrong with getting bands that AREN'T COUNTRY!

  • Big Bud Brunsey
    February 26, 2014 - 20:08

    ROB, read the last paragraph of the story.

  • Rob Martell
    February 26, 2014 - 18:36

    Hello, where and when will tickets be available for purchase? Thank You

    • Tandi
      February 26, 2014 - 21:42

      March 7