Eyes and ears across Atlantic Canada — and the nation — will be tuned in to Prince Edward Island when Eastlink East Coast Music Week gets underway April 2 in Charlottetown.
This year’s event is sure to reach audiences even farther, around the world, when the East Coast Music Association launches its latest form of East Coast music promotion with the introduction of its Music in Motion program.
Music in Motion is a series of interactive and informative sessions designed to develop and promote east coast music to a diverse network of industry experts from film, television and media organizations around the globe.
The sessions will discuss and explore the opportunities available to musicians and promoters inside an ever-expanding market of music licensing for television and film, as well as commercials, video games and web videos.
Music in Motion delegates will hear from an assortment of guest speakers with expertise in a variety of media licensing. Attendees will also get advice on building a global fan base through increased exposure, branding strategies and product placement opportunities.
With the launch of its Music in Motion program, the ECMA is also ushering in the new 100 per cent East Coast LIVE video program. It addresses the increasing popularity of video streaming sites, such as YouTube and Vevo and challenges artists to plug into the power of these sites.
More and more, independent musicians are appreciating where fans go to find their favourite music and discover new artists.
This event will showcase two forms of filmed content: live performance videos and the traditional music video.
Ten ECMW showcase artists teamed up with Heavy Weather and Playmaker Films to create 10 videos that will premiere at this screening event.
These videos are certain to deliver the message that technology is a valuable resource all artists must embrace to ensure their music can be enjoyed anywhere, anytime.
In today’s digitally driven marketplace, the ECMA is continually working to ensure Atlantic Canada’s music is accessible to audiences and music consumers around the globe. And the mandate of the Music in Motion program is to do exactly that.
Increasingly, East Coast music has been hitting big and small screens across Canada and the U.S., providing artists with a source of revenue that has an even greater payoff potential as technology expands their market reach.
Music in Motion attendees are certain to gain knowledge from professionals currently reaping the benefits of music licensing, as well as hear tips on how Atlantic Canada’s musicians can tap into that same prosperity.
Registration for these interactive and informative sessions is open until March 24.
For more information on Music in Motion, including a detailed list of guest speakers and discussion topics, visit the ECMA website at ecma.com.
Melanie Jackson is a second-year journalism student at Holland College with a longstanding love for music and mosh pits. Her column will be appearing in The Guardian in the weeks leading up to East Coast Music Week, April 2-6. She can be reached at firstname.lastname@example.org.