New $30,000 campaign promotes Prince Edward Island classrooms

Mathieu Evong
Send to a friend

Send this article to a friend.

A still from the PEITF's video, The Classroom is a Challenging Place.

The P.E.I. Teachers’ Federation’s new TV and radio ads show how classrooms have changed over the last 10 years, says federation president Gilles Arsenault.

“There’s a lot more individual help being offered to students,” said Arsenault.

“I think that’s something the Teachers’ Federation wants to promote, and really wants to create that partnership with parents, with government, with teachers.”

The federation also hopes to promote the education system with the ad and showcase the work teachers are doing.


“Where in the past you would be teaching a classroom of students, now you’d be teaching students within a classroom. If you’re looking at the technology component there’s a lot more teaching strategy that would imply that you use technology in your teaching,” said Arsenault.

The federation produced the ad as part of a $30,000 media campaign, said Arsenault.

“The federation is very proud to be able to showcase the work teachers are doing and to promote the teaching profession. It was something that was long overdue.”

The TV ad shows Westwood primary school teacher Colleen Taylor-MacMillan standing in front of a classroom as a child narrates. “I like my teacher,” the child says. “Manny doesn’t speak English very well, but my teacher always makes sure he understands.”

Students need their learning styles met in the classroom, whether they learn visually or from a hands-on approach, she said.

“We have to differentiate our instruction, and if we don’t differentiate students will be left behind and lose interest in school.”

Taylor-MacMillan’s students work in small groups. Individual coaches, resource teachers and other consultants are available to her students, she said.

“We try to pull all our resources and make everything accessible.”

Grade 2 teacher Tara Stewart says her students don’t remember a time before computers and smart boards were used in the classroom.

“It used to be pencils and paper all the time,” said Stewart.

There’s more assessment in Stewart’s classroom than in prior years, she said. The curriculum has changed as well.

“We still have the reading and the writing and the science, but it’s all changed in how it’s delivered.”

Stewart’s students responded well to the different methods and new technology, she said.

“They definitely need it,” said Stewart. “They don’t all learn the same, so we can’t teach them the same.”

Organizations: Arsenault.The federation, Westwood primary school

Geographic location: Prince Edward Island

  • 1
  • 2
  • 3
  • 4
  • 5

Thanks for voting!

Top of page



Recent comments

  • don
    February 24, 2014 - 14:54

    one thing that is not in the story. where did the 30 grand come from? i bet the tax payer. and i want to know how is this pure waste of money helping our kids learn to read,write,and do math? tell us teachers how? again our kids are on the losing end. and you are suppose to be smart. LOL.

  • Jackofalltrades
    February 22, 2014 - 12:49

    What a waste of $30,000 considering this should be done during the parent/teacher interviews. Not sure what the point is or who they are trying to impress or educate because most parents know that today's classroom is different than the one they were in and same as their classroom was different than their parent's classroom, etc. I agree with others in there are better ways to spend that money rather than on self-indulgence.

    February 22, 2014 - 12:21

    A pat on the back for yourselves does not help the kids that have Grade twelve PEI diplomas but cannot read them.

  • Randy MacDonald
    February 22, 2014 - 09:56

    The video is very accurate. A smiling teacher, cute motivated student (with an apple). More like 5 Manny's who can't speak English, 8 students who can't read at level, 2 kids in and out of youth detention centres, 6 kids who can't multiply or divide let alone add 2+digit numbers. Then add in 4-7 kids who have a chance, but after so many years watching the same spectacle unfold in front of them they just lose interest. Then add no money for food, activities, sports, music, and the Island is producing some of the lowest functioning children in the developed world. Oh! I forgot. The parents always blaming everyone else. That should be in the video too. Now I wonder which Liberal friend Gilles could give the new video production contract to. When that lapdog is finished next term which seat will he seek?

    February 22, 2014 - 09:37

    Mr Arsenault, if your teachers are spending so much time in the class room, why does PEI have the lowest standard of education in the country,consistently? Instead of making up awards for yourself and making slick promos that try to cover up your ineptitude, try teaching our kids the rudimentry basics instead of trying to take more PD days. Can you imagine where this country would be if every worker had the same number of paid Pd days off each year as your teachers do? How come we can do our jobs without all these PD days and your teachers can't do their job even with all the PD days they get now? If teachers need all these PD days to do their job, and still can't do it, that tells me we have the wrong teachers.

  • dave anger
    February 22, 2014 - 07:06

    just a bunch of propaganda to try to cover up a big problem with the whole education system

  • don
    February 21, 2014 - 14:06

    why not spend the 30 grand on the kids like in books, etc. what a shame.

    • Skc
      February 22, 2014 - 13:54

      Yes they should it's pretty bad that after over twenty years my kids are now reading the same books I read at school. With the same teachers name on the books.

  • Townie
    February 21, 2014 - 11:45

    Wouldn't that money have been better used in the classroom for supplies, resources, extra activities or a part time position rather than propaganda to make the classroom look better than it is.

    • Concerned
      February 22, 2014 - 12:07

      I so agree with all of these previous comments. Money spent on advertisements that suggest we have a great education system here on the island is ridiculous. And having extra resource people available in the classroom is not true. The current government need to get real or at least we have to get rid of this current government.